Social networking applications will receive investment
The Foundation of business angels AddVenture announced the launch of the investment program “Application Lab”, in which up to $ 300,000 will be invested in companies developing applications for social networks VKontakte, My World and Facebook.
“The trend is obvious to us,” says Elena Masolova, AddVenture investment director. - Now half of the traffic in RuNet accounts for the social network “V kontakte” - this is more than Yandex and Mail.ru combined. The situation that occurs in Russia is characteristic of the entire global Internet. We communicated with projects that were funded by the FbFund Foundation, specially created by Facebook and Kleiner Perkins for investing in applications, and realized that the creators of successful applications must clearly understand the principles of monetization and social mechanics, ”the foundation press service reported.
Representatives of the fund say that in order to attract investments from AddVenture, applicants need to be prepared for the implementation of viral mechanisms for rapidly increasing the number of users of the application. Another requirement of investors is the experience of developments in this direction and the presence of a portfolio. Also interesting are the studios. According to Elena Masolova, when developing several applications within the framework of one established team, there is an effect of economies of scale.
Read more news on www.unova.ru
“The trend is obvious to us,” says Elena Masolova, AddVenture investment director. - Now half of the traffic in RuNet accounts for the social network “V kontakte” - this is more than Yandex and Mail.ru combined. The situation that occurs in Russia is characteristic of the entire global Internet. We communicated with projects that were funded by the FbFund Foundation, specially created by Facebook and Kleiner Perkins for investing in applications, and realized that the creators of successful applications must clearly understand the principles of monetization and social mechanics, ”the foundation press service reported.
Representatives of the fund say that in order to attract investments from AddVenture, applicants need to be prepared for the implementation of viral mechanisms for rapidly increasing the number of users of the application. Another requirement of investors is the experience of developments in this direction and the presence of a portfolio. Also interesting are the studios. According to Elena Masolova, when developing several applications within the framework of one established team, there is an effect of economies of scale.
Read more news on www.unova.ru
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Source: https://habr.com/ru/post/71643/
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