Kyivstar + Beeline =?

The fact that suspiciously expected in Ukrainian. The mobile market has happened, the consolidation of assets has begun ...
The Telenor group of companies and the Altimo company announced that they had reached an agreement to merge joint assets - VimpelCom OJSC shares (Beeline TM) and Kyivstar GSM CJSC with the creation of a new mobile operator.
The parties reached an agreement to merge their shareholdings in VimpelCommunications OJSC and Kyivstar GSM CJSC with the creation of a new joint cellular operator - VimpelCom Ltd. ("VimpelCom Ltd."), providing integrated mobile services in Russia, Ukraine and other CIS countries, as well as in Georgia, Vietnam, Cambodia, Laos. The company will develop its activities in other emerging markets in Europe, Asia and Africa.
VimpelCom Ltd. is registered in Bermuda, headquartered in the Netherlands, and it will be listed on the New York Stock Exchange. The parties agreed to suspend all pending cases on disputes between them and to take measures to withdraw claims or settle disputes before the transaction.
Subject to the necessary permits from regulatory bodies and other persons, VimpelCom Ltd. intends to make an offer to exchange shares of VimpelCom OJSC and issued ADRs for them to depositary receipts issued for its shares. The parties expect to complete this procedure and other transactions related to it by mid-2010.
What does this mean for mere mortals?
The fact that the fate of 2 brands Kyivstar GSM and Beeline (Ukraine) is now in question, because now both brands belong to 1 company (not to mention the employees of these companies)
What are the prospects?
1. Rebranding of both companies into one (unlikely, since a lot of effort and money was invested in the Kyivstar brand)
2. Merging Beeline subscribers with Kyivstar subscribers (also unlikely because Beeline subscribers are a completely different category of consumers)
3. The development of both brands (unlikely since costly + costs for maintaining both offices)
4. Restructuring, in consequence of which, Kyivstar gets the broadband Internet access sector and wire telephony (goldentelecom) itself, and mobile communication for Beeline TM sells komulibo (astelita or Yutelu) - the most interesting option, and quite real (Yutelu does not hurt mobile tefoniya of the fuel standard, and Astelit - on their own minds;)), in particular, analysts, for example, Sergei Gipsh
What will come of it? HZ, but the opinion of habr-readers is very interesting.