Apple bought a rival Google Maps

Bought the company Placebase.
Why is the public interested in this deal right now? After all, it happened back in July? ..
The company Placebase, which when launched Google Maps, has withstood the competition with Google maps. The company was created by entrepreneur from Los Angeles Yaron Waldman.
The project had its own API - Pushpin.
It should be emphasized that Google Maps was launched free of charge, while Placebase and its Pushpin was paid. Moreover, Pushpin was more attractive for commercial use than the Google Maps interface.
Therefore, Placebase made its business profitable. And its revenue was about several million dollars annually.
Waldman developed his company without investment, but entirely with his own money.
Perhaps Apple wants to thereby abandon the use in their devices Google map service.