The Evolution of Apple Advertising

For the first time, Apple began to advertise its products in the late 70s.
In the 80s there is a fairly large amount of promotional materials, convincing buyers that they have to buy a computer, and it is from Apple.
These posters contained a very large amount of advertising text and quite a few graphics.
Yabloko advertising reached its peak in the 90s, with the launch of the campaign “Think Different!”, Which became very popular, many celebrities took part in the filming for it.

With the launch of the iMac lineup in the late 90s, Apple's advertising has become much more creative and for the most part focused on the demonstration of the product itself.
The amount of text in posters has significantly decreased in comparison with earlier campaigns.
In later periods - including the real one - Apple pays a lot of attention to television campaigns (for example, the most famous series of commercials Mac and Pc).
Earlier, TV campaigns also paid quite a lot of attention (starting with the famous trailer based on George Orwell’s “1984”), but mostly in conjunction with print ads.
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