The end of an era. Internet overtook TV in the advertising market
What we have all been waiting for has happened. Television has lost its position as the main advertising medium, however, so far only in the UK. Almost 50 years ago, it overtook newspapers and came out on top in advertising turnover. After that, for one year, TV did not yield to leadership, becoming during this time the attractor of mass consciousness, the main source of news and entertainment for the population. Entire generations of people were born and brought up in the age of television. But everything comes to an end.
Britain has become the first country in the world where the Internet has defeated all competitors in the advertising market.
A significant event occurred in the I floor. 2009, the Interactive Advertising Bureau (IAB) reported in a special press release . During this period, advertisers spent £ 1.75 billion on the Internet (+ 4.6% per year), including more than half spent on search advertising (+ 6.8%). But television received only £ 1.6 billion (-17%). The figures are based on an independent evaluation by PricewaterhouseCoopers.
In this way. the Internet now controls 23.5% of the UK advertising market (and continues to grow), while TV has 21.9% left. In connection with the transition of advertisers from television to the Internet, online video advertising is now the most promising sector. Experts predict its fourfold growth this year.
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Partially thanks to the crisis, because it was television advertising that suffered greatly because of it. However, according to experts, the victory is final and even in good times, television will not regain its position. If it were not for the crisis, the Internet would have overtaken television for six months later, but the essence does not change. The era of TV is finally in the past.
Britain has become the first country in the world where the Internet has defeated all competitors in the advertising market.
A significant event occurred in the I floor. 2009, the Interactive Advertising Bureau (IAB) reported in a special press release . During this period, advertisers spent £ 1.75 billion on the Internet (+ 4.6% per year), including more than half spent on search advertising (+ 6.8%). But television received only £ 1.6 billion (-17%). The figures are based on an independent evaluation by PricewaterhouseCoopers.
In this way. the Internet now controls 23.5% of the UK advertising market (and continues to grow), while TV has 21.9% left. In connection with the transition of advertisers from television to the Internet, online video advertising is now the most promising sector. Experts predict its fourfold growth this year.
')
Partially thanks to the crisis, because it was television advertising that suffered greatly because of it. However, according to experts, the victory is final and even in good times, television will not regain its position. If it were not for the crisis, the Internet would have overtaken television for six months later, but the essence does not change. The era of TV is finally in the past.
Source: https://habr.com/ru/post/71139/
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