doubleTwist or how to troll Steve Jobs

More than a year ago on Habré there was an article about Jon Johansen, well known as well as DVD-Jon and his participation in the DoubleTwist startup.
In short, DVD-Yon, already famous for its DVD-protection program hacking (and the subsequent series of unsuccessful lawsuits), dealt with the DRM-protection of music (and not only) files.
And, first of all - the protection of iTunes.
This alone, in itself, can fairly annoy many fighters for DRM and the protection of superprofits of rights holders.

But, as it turned out, this is only the beginning of a serious “viral” advertising campaign of a very interesting product. It is particularly interesting in her targeted attack on Apple, which is famous for its love to "make fun" of others and at the same time sacredly protect their intellectual rights. In general, the target is chosen notable.

Just yesterday, the following video appeared on youtube.

In general, the "message" of this video is easy to understand. Parodying the famous Apple advertising in 1984, the authors of the video change all the places.
In the role of "duped" are the users of iPods, and now the role of a big brother is someone resembling Steve Jobs himself.
At the end of the video it is said that on October 6, doubleTwist will give everyone a choice.
The same guys managed to be noted by advertising on the wall of the AppleStore in San Francisco, which reads "a cure for iTunes addiction"
')
Needless to say, it looks all quite intriguing.
What can be found by going to www.doubletwist.com ?



First of all, the brainchild of doubleTwist is positioned as a mediapler, but as usual it is just the beginning.
In addition to music, the program easily understands videos and photos found on the user's computer.
But two possibilities give it a special piquancy:
1. Support synchronization with multiple devices: Arhcos, Palm Pre, BlackBerry, Sony PSP, G1 and other Android phones, Nokia N & E series, Sony Ericsson Walkman & Cybershot series, Windows Mobile 5.0 / 6.0 devices, LG Viewty and Shine, Amazon Kindle, iPhone and iPod, Nintendo DSi, Motorolla RAZR phones, most digital cameras and devices that support a removable media interface (flash drives, camcorders, etc.) In general, the list is comprehensive and full.
It should be noted that the synchronization of photo-audio-video material is simple and friendly. You can synchronize both individual files and entire playlists.
Particularly attractive is the ability to automatically import from Youtube.
Developers, by the way, promise to “think” about the implementation of the synchronization of contacts and calendar.
2. The ability to send the media to your friends with one click. They will receive a link to the online viewing (or listening) file, and if a friend has doubleTwist installed, then the file can be immediately imported into the library.
Friends are identified by email, there is an import of contacts with GMail and Y! Mail.

Here is a video showing how it all works.


Download the beta-version of the program for Win and Mac, you can now from the manufacturer's website. It is not yet fully functional (although most features work), but on October 6 it should self-renew.

I'm just afraid - they would not have strangled this beautiful program on the vine. It will be a great loss.