Google seized the largest SEO company

While discussing the Google and DoubleClick deal, one curious fact went unnoticed: One of the world's largest optimizing companies Performics passed into the charge with DoubleClick Google.

A private company Performics with an office in Chicago specializes in search engine optimization, affiliate programs and mailings. Performics affiliate network is the third largest on the Internet, second only to Commission Junction / BeFree and Linkshare. Customers include such monsters as America Online, CompUSA, Motorola and Verizon Wireless.

This raises the question: what is Google going to do with its new division? We are not the first to ask this question. He is also present in the official FAQ for the DoubliClick deal, but Google’s response is extremely laconic: “Performics is part of DoubleClick, and we got it as part of the deal. We currently have no plans to liquidate the company. ”
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