The number of creative people remains meager
Web 2.0 sites with user-generated content (texts, comments, videos, etc.) are already mainstream. According to Hitwise, in the American Network in April 2007, such sites generated 12% of traffic, which is 568% more than two years ago.
The paradox is that only a tiny part of the social services audience at least somehow participates in the work of the sites and publishes something of their own. On Wikipedia, this is one of twenty-two people, on Flickr - one out of five hundred, and on YouTube - 1 out of 625. The rest are juststupidly consuming content.
The results of the Hitwise study were quite unexpected. Still, many people have previously assumed that Web 2.0 sites stimulate users to much more active actions. But no. The one percent rule is still relevant. It says that if you take an online group of 100 people, then one will create content, nine will provide “interactive” (leaving comments or suggesting improvements); the remaining 90 users will limit themselves to viewing, that is, a proportion of 1–9–90.
Apparently, the “one percent rule” was equally relevant in the era of web forums ten years ago and in the “fidosh” era for twenty years. By itself, Web 2.0, it turns out, does not change anything in the creativity of people.
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Percentage of active users on Web 2.0 sites
Wikipedia - 4.6%
Flickr - 0.2%
YouTube - 0.16%
In such a picture, the percentage of active actions on the Wikipedia website seems to be unusually high, where 4.6% of visitors are trying to make an edit to a particular article. If we consider that Wikipedia is the most popular Internet resource with an audience of hundreds of millions of people, the number of edits is simply amazing.
By the way, a demographic study of “creative” users showed that their percentage is higher among older people (35–55 years), while young people (18–34 years old) prefer to absorb someone else’s content in large quantities, rather than create their own. Does creativity show up with age?
Another interesting fact. Sociologists have finally figured out which social groups are trend-setters, that is, they conceive the mass culture of the future. These are three small groups of 0.2% each. They can be conditionally denoted as follows: 1) young digerati; 2) money and brains; 3) bohemian mix. More about these people - not a word.
via Reuters
The paradox is that only a tiny part of the social services audience at least somehow participates in the work of the sites and publishes something of their own. On Wikipedia, this is one of twenty-two people, on Flickr - one out of five hundred, and on YouTube - 1 out of 625. The rest are just
The results of the Hitwise study were quite unexpected. Still, many people have previously assumed that Web 2.0 sites stimulate users to much more active actions. But no. The one percent rule is still relevant. It says that if you take an online group of 100 people, then one will create content, nine will provide “interactive” (leaving comments or suggesting improvements); the remaining 90 users will limit themselves to viewing, that is, a proportion of 1–9–90.
Apparently, the “one percent rule” was equally relevant in the era of web forums ten years ago and in the “fidosh” era for twenty years. By itself, Web 2.0, it turns out, does not change anything in the creativity of people.
')
Percentage of active users on Web 2.0 sites
Wikipedia - 4.6%
Flickr - 0.2%
YouTube - 0.16%
In such a picture, the percentage of active actions on the Wikipedia website seems to be unusually high, where 4.6% of visitors are trying to make an edit to a particular article. If we consider that Wikipedia is the most popular Internet resource with an audience of hundreds of millions of people, the number of edits is simply amazing.
By the way, a demographic study of “creative” users showed that their percentage is higher among older people (35–55 years), while young people (18–34 years old) prefer to absorb someone else’s content in large quantities, rather than create their own. Does creativity show up with age?
Another interesting fact. Sociologists have finally figured out which social groups are trend-setters, that is, they conceive the mass culture of the future. These are three small groups of 0.2% each. They can be conditionally denoted as follows: 1) young digerati; 2) money and brains; 3) bohemian mix. More about these people - not a word.
via Reuters
Source: https://habr.com/ru/post/7090/
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