Portal customization

We are developing a regional portal, the question arose of whether (or not) to customize it.

Customizable home ... an example of pusk.ru for some reason does not seem to me successful.

Nevertheless, the main portal is a person who should be recognizable, should be in the form in which it was thought out and developed. A kind of “domesticity” is inherent in a city project, where people are closer to each other than on an all-Russian project, where it’s easier to see each other in real life should be emphasized, including the main recognizability.
')
Customization in the form of a custom limited number of blocks allowed for movement or their modification (the number of news to broadcast on the main one, the number of channels of a TV program, posts from a forum, etc.) is possible in principle.

Skynabilnost is swept aside because of the difficulty of moving even one recognizable person, by making them several, we increase our time / strength to promote several "individuals".

What do gurus think about this? :)