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Interesting statistics for those who are promoting their iPhone applications

This article compressed statistics collected that will be interesting to those who create and sell their iPhone applications in the AppStore.


The impact of cross-sales


After some time, sales of application A were launched for sale, application B, which contained a link to application A. As can be seen from the graph, sales of application A increased in cross-selling.

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A source

The effect of the free version on the sale of paid


After the launch of the free version of the sale of a paid increase.

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A source

The influence of Apple banners on sales


PayBack - splash on the chart, about a month after the game was released.

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Up There is a game that all sites have written about since the moment, but sales went only with the appearance of a banner from Apple - first the game was featured in the UK (a small splash), after a couple of weeks the featured banner appeared and in the USA a huge surge.

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The game Theseus, sold for 2-3 copies a day, starting in September (the game was discussed in all popular forums), recently also received a banner from Apple - the result on the chart.

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A source

Number of applications by category


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Value and dynamics of applications for different mobile platforms


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Value and dynamics of users of mobile platforms


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Frequency of using applications on the iPhone and Android


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The optimal length of the demos


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Statistics on Jailbreak phones


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A source

As you know, statistics is not a rewarding thing, but some preliminary estimates can be made based on the graphs provided.

Other links can be viewed and added here .

The book on the promotion of iPhone applications in the AppStore.

Thanks for attention!

Source: https://habr.com/ru/post/70552/


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