Make your site work efficiently. It is not difficult
How many can remember, always very skeptical of SEO. Especially always touched "text" promotion. The site, even reaching the first position, looks disgusting. Hellish arrays of unreadable text, "news type" or "article type", full of unreasonable links for a third-party user.
Even if such a site hangs in the title of the issue - he will sell?
Besides, by clicking on the first positions, the user is well aware that there are still a lot of offers in response to his request and most likely will leave the resource.
Below are some obvious tips that will help make the site more friendly. Not for search engines, but for the visitor.
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* A good UTP (Unique Trade Offer). If there is no such offer on the main page, the rest of the information will be useless. Your UTP should be concise and correspond to the present moment. If you have several target groups, then place on the main page UTP blocks for each of them.
* People love pictures. Do not miss the opportunity to illustrate your information with explanatory photographs (read Ogilvy for photographs in advertising).
* Sell texts. Long (reasonably) detailed product articles provide tangible results. Check your literacy texts from the point of view of the Russian language. Write them whenever possible in “black-and-white” (read about good texts to Vitale).
* Place the HEADLINE in large print, subtitle below it, and then the rest of the text. Break the text into paragraphs, so it is more convenient to read. Use the “short / detailed” scheme.
* Use the "basement". Basement is the lowest part of the main page. Duplicate UTP and contact information there. Also place there some useful material for the consumer to download.
* Do not forget that on a good site there is some kind of "highlight". This may be a design element, advertising character, exclusive information and more.
* Contacts. Write exactly “Contacts” in the menu, not “Our coordinates” or “Contact information”. Place the phone number in the upper right corner. Use the word "Call!", It increases the number of calls. In the "Contacts" section, place a photo of people with whom the client will communicate.
* Make information about how to find you as detailed as possible. For the convenience of motorists, the map should “drag on”, or put a link next to “Yandex. Maps ”or“ Google. Maps. Post text explanations for each way to get to you. For those who travel by subway: the name of the station, which car from the start of the train is more convenient to sit, where to turn and what will be the reference point. For motorists - where it is more convenient to park, where there are one-way streets, other nuances, and so on.
* Make sure that the contact page can be printed. And on a black and white inkjet printer, which ends the cartridge. Test this process on yourself. Make sure that when printing information fits on one sheet of A4 paper.
* Feedback form. If the specificity of your product or service allows, remove the “required fields” mark. It is possible that at the first stage your client would like to remain anonymous, or register under a pseudonym, give him that opportunity.
Even if such a site hangs in the title of the issue - he will sell?
Besides, by clicking on the first positions, the user is well aware that there are still a lot of offers in response to his request and most likely will leave the resource.
Below are some obvious tips that will help make the site more friendly. Not for search engines, but for the visitor.
')
* A good UTP (Unique Trade Offer). If there is no such offer on the main page, the rest of the information will be useless. Your UTP should be concise and correspond to the present moment. If you have several target groups, then place on the main page UTP blocks for each of them.
* People love pictures. Do not miss the opportunity to illustrate your information with explanatory photographs (read Ogilvy for photographs in advertising).
* Sell texts. Long (reasonably) detailed product articles provide tangible results. Check your literacy texts from the point of view of the Russian language. Write them whenever possible in “black-and-white” (read about good texts to Vitale).
* Place the HEADLINE in large print, subtitle below it, and then the rest of the text. Break the text into paragraphs, so it is more convenient to read. Use the “short / detailed” scheme.
* Use the "basement". Basement is the lowest part of the main page. Duplicate UTP and contact information there. Also place there some useful material for the consumer to download.
* Do not forget that on a good site there is some kind of "highlight". This may be a design element, advertising character, exclusive information and more.
* Contacts. Write exactly “Contacts” in the menu, not “Our coordinates” or “Contact information”. Place the phone number in the upper right corner. Use the word "Call!", It increases the number of calls. In the "Contacts" section, place a photo of people with whom the client will communicate.
* Make information about how to find you as detailed as possible. For the convenience of motorists, the map should “drag on”, or put a link next to “Yandex. Maps ”or“ Google. Maps. Post text explanations for each way to get to you. For those who travel by subway: the name of the station, which car from the start of the train is more convenient to sit, where to turn and what will be the reference point. For motorists - where it is more convenient to park, where there are one-way streets, other nuances, and so on.
* Make sure that the contact page can be printed. And on a black and white inkjet printer, which ends the cartridge. Test this process on yourself. Make sure that when printing information fits on one sheet of A4 paper.
* Feedback form. If the specificity of your product or service allows, remove the “required fields” mark. It is possible that at the first stage your client would like to remain anonymous, or register under a pseudonym, give him that opportunity.
Source: https://habr.com/ru/post/70376/
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