Print someone else's logo without his knowledge

I want to apologize in advance for the unformatted topic. Ripened an interesting question ...

There is an organization (discount club) Countdown . If you have the logo of this organization on a plastic card, you can get a discount in certain places (club members). On the website of this club, in the section "Issuing joint cards", it says:

The cost of the Countdown logo on one plastic card form is $ 9.00 max.

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The essence of the question: can the company somehow forbid anyone to print their logo anywhere? Those. If someone on their card prints their logo without paying anyone, can they be held accountable in this case or not?