Something terrible is happening in the world of advertising

Good day, dear habrasoobschestvo.
I was driving along the subway, in St. Petersburg, and came across an advertisement:


For those who did not see, I ask you to take a closer look at the line "Memory is operational." Could not resist, photographed. I apologize for the quality of the photo - it was done on the phone.
Actually, this was the last straw, because I have long wanted to howl obscenities about what advertisers are stuffing us with. In this case, of course, we deal with ochepyatkoy. But remembering slogans like “Mortgage for half a century - bright life is not a hindrance!” Or “for everyone who bought a baseball cap as a gift!” ... And all these cashmere extracts and their ilk? .. (how can you pull something out of the fabric It's also a mystery to me ... And they say that nano-technologies are not developed in Russia). In general, sad somehow. From the fact that we are considered to be not entirely adequate toli, we are not completely educated ...