Neat information
Probably, everyone has already noticed the general trend in the Internet search - to give the user answers to a number of questions immediately on the search results page. But here it is important to adhere to a reasonable edge, to observe accuracy - somewhere you can issue a ready certificate, but somewhere you should not decide for the person what he needs by cluttering the page with useless data. The methods of such a delimitation and our experience of integrating prompts into the issue will be described below.
Recently, a collection of tips on Poisk@Mail.Ru filled up a brief biographical notes. For queries that the search engine determines as dedicated to a particular person, a generated certificate and a portrait (if any) are issued. By the way, the robots of our search engine GoGo.Ru are working on collecting and systematizing data for short biographies and other clues.
In order to understand what requests it is appropriate to display such help, and when it will only annoy because of its irrelevance, the search engine analyzes user behavior (of course, the robot works with impersonal statistics - without compromising privacy). The analysis is performed according to the following scheme:
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In addition to biographies, we added references in cases when people are looking for addresses, names of any establishments, as well as various organizations and firms.
For example, it is quite logical decision - when entering the address, send the user to the corresponding point on the map. This link we have located right above the issue.
For restaurants, clubs, cinemas and organizations we give reference information - phone number and address near the corresponding search result.
In the case of hotels, we do roughly the same thing, but apart from the location and contact information, we also give information about the “star” of the hotel, which our robots extract from the sites.
As you can see, the addresses (in the event that they relate to the city that is on the Map@Mail.Ru project) and here are highlighted with links.
Interestingly, the popularity of these tips is as follows. In the first place, as one would expect, requests with an address are at the top, they are more noticeable and in most cases a link to the building on the map is the best answer to a user's request like Leningradsky Prospekt 47. Further, popularity is determined, above all, by the demand for institutions - in descending order, these are restaurants, cinemas, clubs and hotels.
We should also say a few words about tips that we import from other Mail.Ru projects. In particular, it seemed appropriate to requests, one way or another related to public figures or current events, to offer a selection of the latest news (indicating the time of publication) from the project Mail. Mail.Ru , and for inquiries regarding job search , to offer job search results on Rabe@Mail.Ru (this displays the range of salaries).
Now some other topics are under discussion and / or testing. And what quick information in the search results is missing for you?
Recently, a collection of tips on Poisk@Mail.Ru filled up a brief biographical notes. For queries that the search engine determines as dedicated to a particular person, a generated certificate and a portrait (if any) are issued. By the way, the robots of our search engine GoGo.Ru are working on collecting and systematizing data for short biographies and other clues.
In order to understand what requests it is appropriate to display such help, and when it will only annoy because of its irrelevance, the search engine analyzes user behavior (of course, the robot works with impersonal statistics - without compromising privacy). The analysis is performed according to the following scheme:
- Suppose we have a hypothesis that when making the request “ Ivan Kruzenshtern ”, users usually look for information about a person.
- To confirm it, the sites are analyzed from the search results that users go to and the clarifying queries they make.
- If the hypothesis is confirmed, the user behavior is analyzed by more simple queries. So it turns out that those who are looking for "Ivan" or "Ivan Fedorovich", most likely have in mind some other person. The situation is better with the search results for the query “Fedorovich Kruzenshtern”, but according to statistics, nobody does such a query. But from the analysis of the behavior of the requests "Kruzenshtern" or "Ivan Kruzenshtern" it turns out that most of the users are looking for exactly the navigator.
- Consequently, the certificate will be displayed both on “Ivan Kruzenshtern” and on the quite appropriate “Ivan Kruzenshtern” and “Kruzenshtern”.
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In addition to biographies, we added references in cases when people are looking for addresses, names of any establishments, as well as various organizations and firms.
For example, it is quite logical decision - when entering the address, send the user to the corresponding point on the map. This link we have located right above the issue.
For restaurants, clubs, cinemas and organizations we give reference information - phone number and address near the corresponding search result.
In the case of hotels, we do roughly the same thing, but apart from the location and contact information, we also give information about the “star” of the hotel, which our robots extract from the sites.
As you can see, the addresses (in the event that they relate to the city that is on the Map@Mail.Ru project) and here are highlighted with links.
Interestingly, the popularity of these tips is as follows. In the first place, as one would expect, requests with an address are at the top, they are more noticeable and in most cases a link to the building on the map is the best answer to a user's request like Leningradsky Prospekt 47. Further, popularity is determined, above all, by the demand for institutions - in descending order, these are restaurants, cinemas, clubs and hotels.
We should also say a few words about tips that we import from other Mail.Ru projects. In particular, it seemed appropriate to requests, one way or another related to public figures or current events, to offer a selection of the latest news (indicating the time of publication) from the project Mail. Mail.Ru , and for inquiries regarding job search , to offer job search results on Rabe@Mail.Ru (this displays the range of salaries).
Now some other topics are under discussion and / or testing. And what quick information in the search results is missing for you?
Source: https://habr.com/ru/post/69934/
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