Life :) partisan in Belarus

Not so often the Belarusian habraiser manages to find something interesting in the open spaces of the native .BY. If you are looking and you find it is pleasant, but if you find something interesting you are doubly pleasant.

Today I received a text message from a friend with a proposal to switch to life :). In the message, (in Belarusian - which is rather the exception than the rule) written in a rather amusing and informal way, the campaign’s Internet headquarters, www.partizans.by , was indicated. And I went to explore the site.
The first impression was fairly neutral: well, the site, well, what could be here?

But then a thought appeared: there are not too many good websites in the Bainet, which sell, but do not do it intrusively. And here the lifes solved a rather dull task “bring-us-more-new-subscribers-and-cheaper” and at the same time managed to solve it nontrivially and with humor. But under all these hihanks there is a rather complicated mechanic working with three channels:
- Internet (a site where you can follow the progress of the partisans, order prizes and play a rather amusing simulator toy);
- offline (i.e. live communication, during which the guerrillas roll the transition of “victims” to life :));
- mobile (registration of “victims” is tied up for sending registration codes and accounting for those connected via SMS).

For some, such campaigns are not new, but mobile operators (and other companies) are not particularly indulged by the Belarusian users.
')
PS Despite all this, I have not yet switched to life :). But he began to follow which of the friends had passed. As soon as more than half goes, I'll go)))