Microsoft requires antitrust review of Google-DoubleClick deal
Microsoft , a company always accused of a monopoly, itself demands that the US antitrust authorities be involved in a deal between Google and DoubleClick .
Microsoft claims that the $ 3.1 billion deal announced on Friday will reduce competition in the fast-growing online advertising market and raises the question of how much personal information can accumulate at Google, now the main player in the online advertising market.
Bradford Smith (Bradford L. Smith), Microsoft’s lead lawyer, said in an interview yesterday that Google’s purchase of DoubleClick combined the two largest advertising networks and thus “greatly reduces competition in the online advertising market.”
Google does not agree with the statement of Microsoft. “We carefully studied this, and their claims, as it turned out, are not valid,” said Eric Schmidt in an interview last night.
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According to Bradford Smith, Google and DoubleClick could “observe and save user information at an unimaginable scale.”
Google keeps track of the interests and preferences of millions of people using the company's search engine. DoubleClick is the leader among companies specializing in the distribution of graphic or video advertising on the Web. Advertising networks, such as DoubleClick, use cookies (cookies, cookies) to browse sites visited by a user.
Microsoft and AT & T , united in this general antitrust case yesterday, said that they would make every effort so that the Department of Justice and the Federal Trade Commission examined in detail the fact of the transaction, its terms and consequences. “We think that the antitrust authorities should look at this deal and assess its consequences,” said Jim Cicconi, chief executive vice president for foreign affairs, AT & T.
It is worth noting that Microsoft, Yahoo and Time Warner at one time also planned to buy DoubleClick, but could not cover the price offered by Google for DoubleClick. Cicconi said AT & T would suffer from a Google-DoubleClick connection, because AT & T provides Internet TV services, or IPTV.
“For many of these new Internet services, perhaps earning from advertising is the mainstream business model,” says Cicconi. “The danger here is that Google itself will be able to choose winners and losers.”
A spokesman for Time Warner said the company did not decide whether it would oppose the deal. A Yahoo spokeswoman declined to comment on the company's position.
Microsoft claims that the $ 3.1 billion deal announced on Friday will reduce competition in the fast-growing online advertising market and raises the question of how much personal information can accumulate at Google, now the main player in the online advertising market.
Bradford Smith (Bradford L. Smith), Microsoft’s lead lawyer, said in an interview yesterday that Google’s purchase of DoubleClick combined the two largest advertising networks and thus “greatly reduces competition in the online advertising market.”
Google does not agree with the statement of Microsoft. “We carefully studied this, and their claims, as it turned out, are not valid,” said Eric Schmidt in an interview last night.
')
According to Bradford Smith, Google and DoubleClick could “observe and save user information at an unimaginable scale.”
Google keeps track of the interests and preferences of millions of people using the company's search engine. DoubleClick is the leader among companies specializing in the distribution of graphic or video advertising on the Web. Advertising networks, such as DoubleClick, use cookies (cookies, cookies) to browse sites visited by a user.
Microsoft and AT & T , united in this general antitrust case yesterday, said that they would make every effort so that the Department of Justice and the Federal Trade Commission examined in detail the fact of the transaction, its terms and consequences. “We think that the antitrust authorities should look at this deal and assess its consequences,” said Jim Cicconi, chief executive vice president for foreign affairs, AT & T.
It is worth noting that Microsoft, Yahoo and Time Warner at one time also planned to buy DoubleClick, but could not cover the price offered by Google for DoubleClick. Cicconi said AT & T would suffer from a Google-DoubleClick connection, because AT & T provides Internet TV services, or IPTV.
“For many of these new Internet services, perhaps earning from advertising is the mainstream business model,” says Cicconi. “The danger here is that Google itself will be able to choose winners and losers.”
A spokesman for Time Warner said the company did not decide whether it would oppose the deal. A Yahoo spokeswoman declined to comment on the company's position.
Source: https://habr.com/ru/post/6967/
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