Top 5 Web Trends 2009: No.4 Mobile Internet and Augmented Reality
Apple dominates the mobile Internet market, but Android is growing.
We called the Apple Best Bigco 2008 , primarily because of the success of the iPhone and the App Store. In most of these statistics, Apple is a leader in the mobile Internet and the gap from the pursuers is very large. At the beginning of the year we published statistics from AdMob (the leading platform for selling advertising in mobile phones), it showed that Apple has 48% of mobile Internet traffic in the United States. It's not just about the iPhone, but also about the iPod Touch.
Apple share by June 2009 in mobile traffic rose to 64% in the US, but more importantly, the share in the world rose to 47%. This is very important because in the world of smartphones were more common than in the US, before the appearance of the iPhone.
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Still, Apple cannot afford to rest on its laurels. The operating system from Google, Android OS is developing quite quickly. According to statistics from AdMob in July 2009, the number of requests from Android OS increased by 53% compared with the previous month and the share of Android among mobile operating systems is 7%. The share of iPhone OS in the world fell to 45% and to 60% in the USA.
Bigco initiatives and trendy startups.
All Internet companies have their own technology for working on the mobile Internet. We discussed Apple and Google.
Yahoo continues to promote its technologies for the mobile Internet that now exist under the OneConnect brand.
Microsoft announced several new technologies for its Windows Mobile, including the mobile version of Microsoft Office and the MySpace connection platform .
Earlier this month, Facebook announced the mobile version of Facebook Connect . Facebook Connect for mobile Internet allows developers to incorporate this technology into their phone apps, making them more social.
But most likely, start-ups for the mobile Internet attract the greatest interest. We watched the Brightkite startup for some time, but the most talked about startup is probably Foursquare . This is an iPhone application, a kind of social network that uses data about your location. Unfortunately, it is available only in some countries.
Augmented Reality.
Augmented reality, this is an additional layer for the world in your mobile phone, this is one of the main trends of 2009. As we already noticed in August , it is everywhere from mobile applications to toys for children. Many believe that the PP will soon be discussed as well as we discussed social media and Web 2.0 before they emerge, we’ll wait and see. But this does not mean that now nothing is happening in this area, no, now there is a lot of interesting things here.
As we wrote at the end of August, applications for PP began to appear for Android (it was the leader at the beginning) and the iPhone . We wrote that the Paris Metro app was probably the first PP app approved in iTunes. Then a new PP app from Yelp appeared that turned on when you shook your 3Gs. After the Paris subway app , Presittle created an app for London buses .
Conclusion
Undoubtedly, a mobile device is becoming an increasingly important means of accessing the Internet. Many of our readers have smartphones, the catalyst for this was the promotion of the iPhone and Android (our statistics prove this). And there is no shortage of mobile Internet applications coming to the App Store and the Android Marketplace, do not forget Nokia and other high-end phone manufacturers.
The most encouraging, though, is the completely new applications that we have seen. Augmented reality is the most obvious example. It was a great year for the mobile industry, but the most interesting is to come.
Trend number 1
Trend # 2
Trend number 3
We called the Apple Best Bigco 2008 , primarily because of the success of the iPhone and the App Store. In most of these statistics, Apple is a leader in the mobile Internet and the gap from the pursuers is very large. At the beginning of the year we published statistics from AdMob (the leading platform for selling advertising in mobile phones), it showed that Apple has 48% of mobile Internet traffic in the United States. It's not just about the iPhone, but also about the iPod Touch.
Apple share by June 2009 in mobile traffic rose to 64% in the US, but more importantly, the share in the world rose to 47%. This is very important because in the world of smartphones were more common than in the US, before the appearance of the iPhone.
')
Still, Apple cannot afford to rest on its laurels. The operating system from Google, Android OS is developing quite quickly. According to statistics from AdMob in July 2009, the number of requests from Android OS increased by 53% compared with the previous month and the share of Android among mobile operating systems is 7%. The share of iPhone OS in the world fell to 45% and to 60% in the USA.
Bigco initiatives and trendy startups.
All Internet companies have their own technology for working on the mobile Internet. We discussed Apple and Google.
Yahoo continues to promote its technologies for the mobile Internet that now exist under the OneConnect brand.
Microsoft announced several new technologies for its Windows Mobile, including the mobile version of Microsoft Office and the MySpace connection platform .
Earlier this month, Facebook announced the mobile version of Facebook Connect . Facebook Connect for mobile Internet allows developers to incorporate this technology into their phone apps, making them more social.
But most likely, start-ups for the mobile Internet attract the greatest interest. We watched the Brightkite startup for some time, but the most talked about startup is probably Foursquare . This is an iPhone application, a kind of social network that uses data about your location. Unfortunately, it is available only in some countries.
Augmented Reality.
Augmented reality, this is an additional layer for the world in your mobile phone, this is one of the main trends of 2009. As we already noticed in August , it is everywhere from mobile applications to toys for children. Many believe that the PP will soon be discussed as well as we discussed social media and Web 2.0 before they emerge, we’ll wait and see. But this does not mean that now nothing is happening in this area, no, now there is a lot of interesting things here.
As we wrote at the end of August, applications for PP began to appear for Android (it was the leader at the beginning) and the iPhone . We wrote that the Paris Metro app was probably the first PP app approved in iTunes. Then a new PP app from Yelp appeared that turned on when you shook your 3Gs. After the Paris subway app , Presittle created an app for London buses .
Conclusion
Undoubtedly, a mobile device is becoming an increasingly important means of accessing the Internet. Many of our readers have smartphones, the catalyst for this was the promotion of the iPhone and Android (our statistics prove this). And there is no shortage of mobile Internet applications coming to the App Store and the Android Marketplace, do not forget Nokia and other high-end phone manufacturers.
The most encouraging, though, is the completely new applications that we have seen. Augmented reality is the most obvious example. It was a great year for the mobile industry, but the most interesting is to come.
Trend number 1
Trend # 2
Trend number 3
Source: https://habr.com/ru/post/69660/
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