Women watch less internet video than men

Relentless statistics tell us that this year the female audience of the Internet in the United States will be 97 million, and the male audience - 91 million. At the same time, according to eMarketer data, only 66% of women view online videos. Among men, this percentage is more - 78%.

According to eMarketer analyst Debra Aho Williamson, men “love with their eyes,” while women prefer to communicate using words. At the same time, paradoxically, it is women who are more passionate fans of television.

via Reuters