Come2Play: Monetization Communities Through Casual Games

The problem of monetization of communities is one of the most urgent tasks facing the Internet business today. There is a community with a thousand active members. It would seem that each of them is absolutely not sorry to allocate one dollar for your favorite site. But how can a website owner collect donations easily and beautifully, without resorting to begging and without introducing paid services?

Israeli startup Come2Play offers an original solution to the problem: micropayments through multiplayer casual games. A startup injects on your site an interface with any games: billiards, chess, etc. (in the catalog now 20 games). The prizes there are tokens, which are sold through all popular payment systems (tokens can be obtained in other ways). For one dollar, you can buy a thousand tokens to play for a very long time. The best players claim a good cash jackpot. The rest of the site profit and service is divided in a ratio of 50 to 50.

Come2Play provides turnkey service. The gaming platform brings together more than a thousand sites, it will normally fit into the interface of almost any entertainment site, because almost all users play games. If the user "freezes" on your site for days on end, then he will play here. When the number of sites grows even more, the amount of prize money will increase.

By the way, game developers can earn money via Come2Play. They connect to the platform via open APIs and get 30% of the profits (this is before the divide between the site and the service).
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via TechCrunch