Viral marketing in action
The Germans played quite well on such a famous personality as Adolf Hitler.
They combined his image with the image of ... AIDS! Here is an example of how templates break, as I wrote in my article.
Indeed, we are all accustomed to the associative series Hitler = war, capture, tyrant, genocide, Aryans, Khatyn, the Red Army, partisans, etc. But what have AIDS? And it is precisely due to this discrepancy that the advertisement has stunned the audience, has caused a resonance. A good example of viral advertising.
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They combined his image with the image of ... AIDS! Here is an example of how templates break, as I wrote in my article.
Indeed, we are all accustomed to the associative series Hitler = war, capture, tyrant, genocide, Aryans, Khatyn, the Red Army, partisans, etc. But what have AIDS? And it is precisely due to this discrepancy that the advertisement has stunned the audience, has caused a resonance. A good example of viral advertising.
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Source: https://habr.com/ru/post/69117/
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