The runner has the opportunity to distribute the daily budget

Advertisers who use the daily budget limit feature have the opportunity to evenly distribute the cost of an advertising campaign throughout the day.

Using the new option, you can optimize your budget spending by creating a uniform flow of ad impressions at specified hours, regardless of the dynamics of demand. The new mechanism predicts the flow of the daily budget and distributes ad impressions over time.

The option will be useful primarily for those who need to avoid peak loads on staff in the morning and disperse the number of orders for the entire working day.
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You just need to tick the settings:



In general, the system can be expected to increase rates in the afternoon. This will happen because those advertisers whose campaigns were previously disconnected after the daily budget was exhausted will now work all day.

Ekaterina Semenova RA Adlabs