Corporate Brain

A. LEBEDEV: Well, in fact, I try to technologize any such processes. And in this case is no exception. I made my whole company participate in this process. And he created such an internal system called the “Brain”. And the brain - this is where any employee of the company can pour any of his thoughts absolutely. It could be a scenario, or an observation, or a wish for sandwiches to be tastier, whatever. Well, and naturally there appears a bunch of things that are then sent to work or to production.

S. KORZUN: This is some kind of transparent bowl, open for little notes. Or a file, or what is it?

A. LEBEDEV: This is the brain - the intranet. Well, this is actually an internal site that is not visible from the outside. And everyone can go to what he wants to fill and assess their neighbors. There are two buttons - “good” and “bad”, in our language.
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S. KORZUN: OK. And who presses these buttons?

A. LEBEDEV: Anyone.

S. KORZUN: Really? Yes, and then even some rating appears ...

A. LEBEDEV: It can be seen what is the most popular idea, which is a crap.

S. KORZUN: And do you seriously believe that by rating and voting by the people you can seriously achieve the right results.

A. LEBEDEV: In no case. But it shows people very well, as it were, with inflated self-conceit, which explains what they really are worth.