Black hole market in the range of cost sites?

To date, the range of prices in the market of websites ranges from 500 rubles to 50,000 euros and above. Let's see how much the site is and why. A simple calculation will help to verify the fair value of a professionally executed website and will guide customers to some useful life conclusions. The findings are inspired by the experience and feedback of our clients. Price intervals are given, for the most part, for the Center region.

To understand from what to make a start, we will consider studio development of a site with individual design.

Cost of specialists

High-quality specialists in the web development market now cost from 40,000 to 60,000 rubles. If we add here all the overheads in the form of rental of premises, telecommunications electricity, etc., plus the rate of profit and the cost of sales, then we get a specialist's monthly cost of 70,000 -80,000 rubles (minimum) per month.
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Cost per hour

We divide the salary by the number of working hours per month and get the cost per hour (minimum) equal to 500 rubles. And now let us ask ourselves the question: how much time should the web-studio specialists spend on developing the site?

Development time

Concept of the project or the technical project. It takes 2-3 days to grasp the essence of the subject area, 3-4 days to prepare a development task.

Design. A good author's design cannot be obtained if the art director with the designers spent less than 15-20 business days on it (5-7 days on the first page, 5 days on the internal pages, and the rest on refining the customer's remarks). This does not include author graphics, 3D, Flash ...

Imposition. Layout 5-8 simple layouts (main page and internal) requires 4-5 days of work.

Programming and testing , as a rule, require another 7-15 days. It is clear that there are many developments, but they need to be introduced, adapted to the design, tested.

Total:

1. The average development time is 39 working days (this is if everything goes without the intervention of the customer in the design)
2. The average development time in hours will be 312 hours.
3. We get the cost of 156,000 rubles.
4. The cost is calculated for the minimum configuration of an individual solution of a corporate site.
5. We pledge the risks that the studio managers would not swear, if something goes wrong. We get the cost of 180 000 rubles.

Important. At the same time, you, as a client, are already awaited with the marketing idea of ​​your company and an understanding of your own positioning in the market. Conducting marketing work in the cost of the site is not mortgaged. Otherwise, get a beautiful designer look at your business, nothing more.

Now let's see the price range.

It highlights the most common price ranges offered by web studios.

8 000 rub. - 20 000 rubles. | 180 000 rub. - 1 million rubles. | 1 million and above

In range 1 , studios work on ready-made templates, or selling boxed products. Among them you can find quality solutions. There are not many of them, but they exist, especially in the regions. You can forget about individual development in this range, it is impossible.

In range 2 , most professional teams work. For this money you can get a good result and an individual approach. Success is highly dependent on the customer.

In range 3, start-up projects and projects are made in the studio of Artemy Lebedev)

Between ranges 1 and 2 is a black hole. There are no sites here *.

* It means studios that promise an individual approach to development.

Quality template solutions can be found cheaper (see range 1). Individual development in this range is impossible based on budget.
If you make an individual project in the black hole range , it means that you are very lucky and the studio works at a loss , or the studio uses templates.

Recommendations:

Choose a range of 1 if:
- Timing plays an important role (sample sites run in 3-5 days);
- You have no budget for the range 2;

Choose a range of 2 if:
- You have time to wait 3-4 months;
- You have the opportunity to appoint a responsible manager for the entire development time;
- You have a clear positioning and thought out marketing;
- The budget itself;
As a result, get a project that meets the subtleties of your business.

With range 3, everything is clear.

I do not exclude that I made some inaccuracies somewhere. But in general, by experience, something like this.

In the review I do not consider the option of applying to freelancers. This is a separate topic.

UPD: Price intervals are mostly for the Center region.

Vasily Churanov and the team web-canape.ru