Anti-crisis marketing
Today I went to the subway and saw quite interesting sales decisions.
It is not strange that the main performers of these decisions were children. Such small sellers, but already with big and original sales ideas.
It was like this: A boy of about 10 appears in the opened doors, a backpack on his back, three magazines in his hands.
Naturally, he begins to advertise his wonderful magazines about the cottage, it does not last long.
Seeing the lack of interest on the faces of buyers, the boy abruptly throws all three magazines on the floor.
He turns around abruptly, walks to the door and looks out the window, periodically looking at the passengers.
Naturally in the car there were pitiful people who immediately got the money and bought a magazine, smiling at the boy took their magazines.
And then I thought, you have to pay for the show!
After receiving the money, the boy takes the remaining magazine and stomps into the second part of the car, where he advertises the remaining magazines.
The boy changes his approach and instead of throwing the magazine, he begins to beat them against the wall, as if in despair. Nobody has been led to this focus.
The train stops, the doors open and along with the flow of people comes another boy, younger than the first: eight years old.
He comes from the opposite side and also tries to sell the magazine. Having reached the second half of the carriage, he begins to look with a pleading look at the grandmothers and women over, when it does not work, he repeats the actions of his partner and throws all the magazines on the floor.
Here the entire carriage starts to smile, some frankly laugh. One man got the money and bought his magazine from the baby, another tried to donate a magazine bought from the previous boy.
The third man gave him money to simply remove the magazines.
The boy did not pick up magazines until the doors were opened, but when the doors opened, he nevertheless collected magazines and left with his partner.
As a result, the guys sold 4 of the 6 magazines offered.
Not a bad result, a good growing generation.
It is not strange that the main performers of these decisions were children. Such small sellers, but already with big and original sales ideas.
It was like this: A boy of about 10 appears in the opened doors, a backpack on his back, three magazines in his hands.
Naturally, he begins to advertise his wonderful magazines about the cottage, it does not last long.
Seeing the lack of interest on the faces of buyers, the boy abruptly throws all three magazines on the floor.
He turns around abruptly, walks to the door and looks out the window, periodically looking at the passengers.
Naturally in the car there were pitiful people who immediately got the money and bought a magazine, smiling at the boy took their magazines.
And then I thought, you have to pay for the show!
After receiving the money, the boy takes the remaining magazine and stomps into the second part of the car, where he advertises the remaining magazines.
The boy changes his approach and instead of throwing the magazine, he begins to beat them against the wall, as if in despair. Nobody has been led to this focus.
The train stops, the doors open and along with the flow of people comes another boy, younger than the first: eight years old.
He comes from the opposite side and also tries to sell the magazine. Having reached the second half of the carriage, he begins to look with a pleading look at the grandmothers and women over, when it does not work, he repeats the actions of his partner and throws all the magazines on the floor.
Here the entire carriage starts to smile, some frankly laugh. One man got the money and bought his magazine from the baby, another tried to donate a magazine bought from the previous boy.
The third man gave him money to simply remove the magazines.
The boy did not pick up magazines until the doors were opened, but when the doors opened, he nevertheless collected magazines and left with his partner.
As a result, the guys sold 4 of the 6 magazines offered.
Not a bad result, a good growing generation.
')
Source: https://habr.com/ru/post/67930/
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