The end of the metro business model?

In London, Murdoch closes the newspaper The London Paper, which was built on the Metro business model . The newspaper was unprofitable. Since the whole model is based on the fact that the main source of income is advertising, it is logical to assume that the economic crisis that sharply reduced the volume of advertising was the killer of the newspaper. However, in London there are other newspapers using this model - Metro and London Lite. About them so far nothing mournful.