Development of contextual advertising network
Good Habradnya!
I will go straight to the point. Recently, I have been entrusted with the task of developing a contextual network of text ads. The task may seem simple to someone, but there are a few nuances. The country is small, 90% of Internet users are concentrated in one city. On the one hand it is easy to reach, on the other hand there is no place to develop.
Since the development of Internet projects is weak and customer distrust of local projects prevails, it’s hard to attract advertisers. But the worst thing is to attract sites that both Runner and AdSense know, but they absolutely do not know us. In general, the problem is this: sites are not registered, because there are no advertisers with money, and advertisers do not advertise, because the list of sites is weak.
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How do Habraspecialists get out of such a situation?
I will go straight to the point. Recently, I have been entrusted with the task of developing a contextual network of text ads. The task may seem simple to someone, but there are a few nuances. The country is small, 90% of Internet users are concentrated in one city. On the one hand it is easy to reach, on the other hand there is no place to develop.
Since the development of Internet projects is weak and customer distrust of local projects prevails, it’s hard to attract advertisers. But the worst thing is to attract sites that both Runner and AdSense know, but they absolutely do not know us. In general, the problem is this: sites are not registered, because there are no advertisers with money, and advertisers do not advertise, because the list of sites is weak.
')
How do Habraspecialists get out of such a situation?
Source: https://habr.com/ru/post/6757/
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