Google Search Statistics - See what people around the world are looking for (in 39 languages)
Google search statistics allows you to compare search volume searches across different regions, categories, time frames, and web services.
The examples below illustrate some of the ways in which Google Search Statistics is used. Regardless of whether you represent an advertising agency, a small company, an international corporation, or a research center, you can use the Search Statistics to gauge interest in your search queries.
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With the help of Search Statistics you can determine which messages will best attract users. For example, the automaker may not be sure which message to use to advertise a new car model: economy, safety or power.
When entering the corresponding queries in the Search statistics, we see that car safety is the most interesting. Having received such information, the manufacturer can decide when building a marketing strategy to focus on security.
With the help of Search Statistics, you can identify seasonal fluctuations. For example, the management of a ski resort may be interested to find out when users most often search for queries related to ski topics.
In this example, a comparison is made over the same time period (from June to May) over several years.
Results for different years are quite constant: interest begins to increase from August and reaches a peak in December and January. Having received such information, the management of the ski resort can forecast demand and make informed decisions regarding all aspects of its activities: from planning the advertising budget to recruitment.
Search statistics can be useful for developing brand associations. Take, for example, an advertising agency that needs to develop an effective advertising campaign for its client - a manufacturer of computer equipment. The agency needs to know what actions are taken by the owners of other brands and how to position the product of their client in comparison with competitors?
When comparing laptops, it is useful to apply the Category filter, which will only display data from the Computers and Electronics category.
Having carefully studied the data on the received popular search queries and search queries with growing popularity, the agency will be able to better understand the proposals of competitors and create an advertising campaign that will allow differentiating the client's brand.
With the help of Search Statistics, you can find new markets. For example, a wine distributor may look for new markets. Using the query wine + vino and comparing data for different countries, such as Argentina, Mexico, Spain and Venezuela, the distributor can get an idea of which countries have an interest in its products.
The resulting graph shows that the greatest interest in these requests in Spain and Argentina. By choosing Spain, for example, a distributor can look at data for different regions and decide to focus on sales in the La Rioja region, where there is the greatest level of interest.
a source:
www.google.com/insights/search/#
I announce a contest for the most interesting research, the winner is the main prize of 500 rubles, a trifle, but nice, Webmoney
The examples below illustrate some of the ways in which Google Search Statistics is used. Regardless of whether you represent an advertising agency, a small company, an international corporation, or a research center, you can use the Search Statistics to gauge interest in your search queries.
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Select advertisements
With the help of Search Statistics you can determine which messages will best attract users. For example, the automaker may not be sure which message to use to advertise a new car model: economy, safety or power.
When entering the corresponding queries in the Search statistics, we see that car safety is the most interesting. Having received such information, the manufacturer can decide when building a marketing strategy to focus on security.
Seasonal variations
With the help of Search Statistics, you can identify seasonal fluctuations. For example, the management of a ski resort may be interested to find out when users most often search for queries related to ski topics.
In this example, a comparison is made over the same time period (from June to May) over several years.
Results for different years are quite constant: interest begins to increase from August and reaches a peak in December and January. Having received such information, the management of the ski resort can forecast demand and make informed decisions regarding all aspects of its activities: from planning the advertising budget to recruitment.
Brand association development
Search statistics can be useful for developing brand associations. Take, for example, an advertising agency that needs to develop an effective advertising campaign for its client - a manufacturer of computer equipment. The agency needs to know what actions are taken by the owners of other brands and how to position the product of their client in comparison with competitors?
When comparing laptops, it is useful to apply the Category filter, which will only display data from the Computers and Electronics category.
Having carefully studied the data on the received popular search queries and search queries with growing popularity, the agency will be able to better understand the proposals of competitors and create an advertising campaign that will allow differentiating the client's brand.
Entry into new markets
With the help of Search Statistics, you can find new markets. For example, a wine distributor may look for new markets. Using the query wine + vino and comparing data for different countries, such as Argentina, Mexico, Spain and Venezuela, the distributor can get an idea of which countries have an interest in its products.
The resulting graph shows that the greatest interest in these requests in Spain and Argentina. By choosing Spain, for example, a distributor can look at data for different regions and decide to focus on sales in the La Rioja region, where there is the greatest level of interest.
a source:
www.google.com/insights/search/#
I announce a contest for the most interesting research, the winner is the main prize of 500 rubles, a trifle, but nice, Webmoney
Source: https://habr.com/ru/post/67406/
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