This is what I understand social advertising (Features of writing SMS while driving)
A wild, shocking film was shot in Wales at the initiative of Tredegar City High School and Gwent Police. Only in this way, officials believe, it is possible to discourage high school students from writing sms at the wheel.
Teenage craving for regular rewriting with friends and lovers is ineradicable. They write messages in class, at home, on the street and even at the wheel. And, sometimes, it leads to absolutely horrific consequences.
And, probably, only a vivid demonstration of these consequences in the smallest details can be done so that adolescents and the instinct of self-preservation are involved in adolescents.
The entire film, titled “Cow,” lasts 30 minutes. Its premiere took place at the Tredegar City High School, and the network posted the most important part of the film - four minutes about the causes of the accident, the accident itself and numerous victims.
In “Cow” (it is hardly possible to translate the name as “Cow”, because it is the nickname of the culprit for the accident Cassie Cowan), local actors, well known to city residents, took off.
Peter Watkins-Hughes, executive producer: “In the center of the film is a shocking, realistic demonstration of a massive accident. In order to achieve this effect, we actually smashed three cars on a specially prepared site at Ebbw Vale. And then removed the accident on the highway A4048 in Tredegar. More than 50 people from ambulance services, police and firefighters, as well as two helicopters from Wales Air Ambulance were involved in the shooting. ”
Casey Cowan was distracted from the road for only a second, but that was enough for several people to die a quick but painful death.
The filmmakers hope that he will enter the course of study throughout Wales and even throughout the UK.
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Attention: 18+. Clip contains scenes that may be unacceptable for the faint of heart.
Teenage craving for regular rewriting with friends and lovers is ineradicable. They write messages in class, at home, on the street and even at the wheel. And, sometimes, it leads to absolutely horrific consequences.
And, probably, only a vivid demonstration of these consequences in the smallest details can be done so that adolescents and the instinct of self-preservation are involved in adolescents.
The entire film, titled “Cow,” lasts 30 minutes. Its premiere took place at the Tredegar City High School, and the network posted the most important part of the film - four minutes about the causes of the accident, the accident itself and numerous victims.
In “Cow” (it is hardly possible to translate the name as “Cow”, because it is the nickname of the culprit for the accident Cassie Cowan), local actors, well known to city residents, took off.
Peter Watkins-Hughes, executive producer: “In the center of the film is a shocking, realistic demonstration of a massive accident. In order to achieve this effect, we actually smashed three cars on a specially prepared site at Ebbw Vale. And then removed the accident on the highway A4048 in Tredegar. More than 50 people from ambulance services, police and firefighters, as well as two helicopters from Wales Air Ambulance were involved in the shooting. ”
Casey Cowan was distracted from the road for only a second, but that was enough for several people to die a quick but painful death.
The filmmakers hope that he will enter the course of study throughout Wales and even throughout the UK.
')
Attention: 18+. Clip contains scenes that may be unacceptable for the faint of heart.
Source: https://habr.com/ru/post/67359/
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