Former Apple fan shot his brand-new iPhone 3GS with a pistol

In the description of the video, it is noted that this is a kind of protest against Apple’s policy and the anti-competitive business practice of “transforming consumption into communism”, I hope I translated this phrase correctly.
In detail, what exactly zadolbalo dude read here (text in English).

UPD. Thanks for the karma, the topic was transferred to Apple.