Internal mail of social networks is a marketer’s desired dream
IProspect together with JupiterResearch conducted a large-scale study to determine how users behave on social sites, and how these people can be hooked on from a marketing point of view.
The iProspect Social Networking User Behavior Study included an audience of all major sites that have functions for posting comments, ratings, reviews, and voting. Even the Amazon store came up with this definition of a social site (by the way, it is almost the only social service on the Internet that really sells something).
The researchers found that the audience of the most popular social networks is much smaller than the audience of search sites Google, Yahoo and MSN. Even the largest social networks cover only 25% of American Internet users per month. Therefore, marketers should continue to spend basic resources on search engine optimization.
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Nevertheless, experts emphasize that in social networks it is easy to reach the target audience. To attract their attention, you need to use any of the special techniques of "introduction" (participation). For example, you need to publish some content or a link to content that will attract the attention of the target audience and force users to bookmark this content, to rate, recommend and link to it. Moreover, as the survey has shown, the overwhelming majority of users of social services are passive consumers of information, that is, they do not publish anything and do not leave comments. By the way, this may explain the interesting phenomenon that there are practically no negative reviews on any online store website , no matter how bad the store is working.
The researchers also found that direct mail to the target audience is very effective if this is sent directly from the social site, that is, via the internal mail service. Such embedded messaging systems exist on almost every Web 2.0 service.
via iProspect Social Networking User Behavior Study
The iProspect Social Networking User Behavior Study included an audience of all major sites that have functions for posting comments, ratings, reviews, and voting. Even the Amazon store came up with this definition of a social site (by the way, it is almost the only social service on the Internet that really sells something).
The researchers found that the audience of the most popular social networks is much smaller than the audience of search sites Google, Yahoo and MSN. Even the largest social networks cover only 25% of American Internet users per month. Therefore, marketers should continue to spend basic resources on search engine optimization.
')
Nevertheless, experts emphasize that in social networks it is easy to reach the target audience. To attract their attention, you need to use any of the special techniques of "introduction" (participation). For example, you need to publish some content or a link to content that will attract the attention of the target audience and force users to bookmark this content, to rate, recommend and link to it. Moreover, as the survey has shown, the overwhelming majority of users of social services are passive consumers of information, that is, they do not publish anything and do not leave comments. By the way, this may explain the interesting phenomenon that there are practically no negative reviews on any online store website , no matter how bad the store is working.
The researchers also found that direct mail to the target audience is very effective if this is sent directly from the social site, that is, via the internal mail service. Such embedded messaging systems exist on almost every Web 2.0 service.
via iProspect Social Networking User Behavior Study
Source: https://habr.com/ru/post/6654/
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