Social commerce & social shopping
What are these strange terms, and what is behind them? Another web-design flimsy design, or a real trend?
I would venture to offer my judgment to your judgment, since I have been studying these phenomena for a long time.
The content of Wikipedia articles on this topic is somewhat far from life ( Social_commerce , Social_shopping ), so I will tell you about my vision. It seems to me important to discuss these phenomena, because they, in my opinion, are not invented entities, but interesting undertakings that change the world for the better.
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To begin with, we will try to understand the basis of social commerce and social shopping, how, for what and for whom they appeared.
I will not be bored by retelling the well-known differences between Web 1.0 and Web 2.0, but the transition of the Internet from one era to another greatly influenced e-commerce.
Thanks to these changes, it was not just social networks and communities that we talk a lot about and who are actively discussing, but also the need and opportunity to influence business .
Recall the main participants in any market: sellers and buyers. And, accordingly, two phenomena: social networks and e-commerce.
So, the movement of business to people (to social networks, to the community) is social commerce. In this case, the business publicly responds to questions and responds to requests; builds on his site designs that make shopping more convenient and comfortable - for example, it allows you to leave feedback and recommendations. As examples in RuNet, I can give Ozone with his wish lists, tags and a subscription to reviews, Delivering.ru with its inhabitants, and of course YandexMarket with reviews and reviews of stores and goods.
And when people (social networks, communities) move to business themselves - this is social shopping. The main feature of which is the opportunity to ask the same consumer as yourself. Learn exactly the consumer, not the technical characteristics of the product.
In essence, social shopping is a mixture of wish lists (wish lists), social networks, bookmarking services, and stores.
Users come together to shop or form a community to share information with one another. The most famous: Kaboodle , StyleHive , ThisNext , CrowdStorm , Wists . In RuNet, these are Vladelia , Brandz.ru , Veschism and Yagudza . In the next article I will describe in detail the main players in this segment.
Due to the development of the popularity of such resources, the principle of the cynical seller “not you, so another” stops working. Every customer starts to value, because With the help of the Internet, a satisfied buyer will bring ten new ones, and a disgruntled one will tell thousands! And if you run a business dishonestly, then everyone will know about it. If your product or service is far from perfect, it is not easy to camouflage aggressive advertising.
Therefore, today's main trend is this: the most reliable source of information about a product is “people like me”. And this is not just a fashionable fad. People stop believing advertising, experts and "stars." More and more people are looking for information from people like them. After all, this is the most unbiased and reliable source of information.
Modern buyers increasingly need independent platforms for communication. Services where you can see the product rating, recommendations from other buyers, ask a question directly to the owners of the product or create a wish list. Find people with similar tastes and contact them. Find the best deals and compare with others.
The given examples and definitions, of course, are very simplified. But for the general presentation are sufficient.
In the next topic, I want to tell you more about social shopping.
I would venture to offer my judgment to your judgment, since I have been studying these phenomena for a long time.
The content of Wikipedia articles on this topic is somewhat far from life ( Social_commerce , Social_shopping ), so I will tell you about my vision. It seems to me important to discuss these phenomena, because they, in my opinion, are not invented entities, but interesting undertakings that change the world for the better.
')
To begin with, we will try to understand the basis of social commerce and social shopping, how, for what and for whom they appeared.
I will not be bored by retelling the well-known differences between Web 1.0 and Web 2.0, but the transition of the Internet from one era to another greatly influenced e-commerce.
Thanks to these changes, it was not just social networks and communities that we talk a lot about and who are actively discussing, but also the need and opportunity to influence business .
Recall the main participants in any market: sellers and buyers. And, accordingly, two phenomena: social networks and e-commerce.
So, the movement of business to people (to social networks, to the community) is social commerce. In this case, the business publicly responds to questions and responds to requests; builds on his site designs that make shopping more convenient and comfortable - for example, it allows you to leave feedback and recommendations. As examples in RuNet, I can give Ozone with his wish lists, tags and a subscription to reviews, Delivering.ru with its inhabitants, and of course YandexMarket with reviews and reviews of stores and goods.
And when people (social networks, communities) move to business themselves - this is social shopping. The main feature of which is the opportunity to ask the same consumer as yourself. Learn exactly the consumer, not the technical characteristics of the product.
In essence, social shopping is a mixture of wish lists (wish lists), social networks, bookmarking services, and stores.
Users come together to shop or form a community to share information with one another. The most famous: Kaboodle , StyleHive , ThisNext , CrowdStorm , Wists . In RuNet, these are Vladelia , Brandz.ru , Veschism and Yagudza . In the next article I will describe in detail the main players in this segment.
Due to the development of the popularity of such resources, the principle of the cynical seller “not you, so another” stops working. Every customer starts to value, because With the help of the Internet, a satisfied buyer will bring ten new ones, and a disgruntled one will tell thousands! And if you run a business dishonestly, then everyone will know about it. If your product or service is far from perfect, it is not easy to camouflage aggressive advertising.
Therefore, today's main trend is this: the most reliable source of information about a product is “people like me”. And this is not just a fashionable fad. People stop believing advertising, experts and "stars." More and more people are looking for information from people like them. After all, this is the most unbiased and reliable source of information.
Modern buyers increasingly need independent platforms for communication. Services where you can see the product rating, recommendations from other buyers, ask a question directly to the owners of the product or create a wish list. Find people with similar tastes and contact them. Find the best deals and compare with others.
The given examples and definitions, of course, are very simplified. But for the general presentation are sufficient.
In the next topic, I want to tell you more about social shopping.
Source: https://habr.com/ru/post/66305/
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