New project - Test for Intel & HP
What was the challenge?
Tell about the appearance of a new product to the audience for which this product is intended. These are girls for whom it’s not so much the technical parameters of a laptop that are important, but beauty, convenience, and gumurrr.
What have we done?
We took the standard female patterns: they used pink color, glossy design, sample test questions from women's magazines and added a funny animation to them on the verge of a foul. This is a good joke, built on the contrast, for example, the transformation of a glamorous dog into a cow with the pleasure of chewing hay in the process of answering or the transformation of a stylish hairstyle into perhydrol tows and curlers.
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How it works?
In the process of testing the girl is asked to answer 5 questions with multiple choice answers.
And get a unique widget with a character.
There are 7776 total variants in the test.
How did this come about?
We took 6 well-known female types (housewife, athlete, neformalka, glamorous fifa, business lady, city dweller) and broke them into pieces - the final character is mixed depending on the answers.
What happened? - look here! :)
Tell about the appearance of a new product to the audience for which this product is intended. These are girls for whom it’s not so much the technical parameters of a laptop that are important, but beauty, convenience, and gumurrr.
What have we done?
We took the standard female patterns: they used pink color, glossy design, sample test questions from women's magazines and added a funny animation to them on the verge of a foul. This is a good joke, built on the contrast, for example, the transformation of a glamorous dog into a cow with the pleasure of chewing hay in the process of answering or the transformation of a stylish hairstyle into perhydrol tows and curlers.
')
How it works?
In the process of testing the girl is asked to answer 5 questions with multiple choice answers.
And get a unique widget with a character.
There are 7776 total variants in the test.
How did this come about?
We took 6 well-known female types (housewife, athlete, neformalka, glamorous fifa, business lady, city dweller) and broke them into pieces - the final character is mixed depending on the answers.
What happened? - look here! :)
Source: https://habr.com/ru/post/66289/
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