IMHO VI is betting on video advertising with Tvigle
The largest Internet advertising reseller in Russia, IMHO VI, has signed a contract with Tvigle Media for the realization of the advertising opportunities of the site Tvigle.ru.
Tvigle.ru is a major entertainment video portal with absolutely legal and high-quality content. On the day, the site is visited by 100 thousand unique users who view more than 6 million videos per month. The collaboration between Tvigle Media and IMHO is logical, since the agency does not sell advertisements in unlicensed or pirated videos.
Demand for video advertising in RuNet is growing rapidly. Thus, according to experts, this year this segment of the market will grow by 80% compared to the past and will amount to about $ 5 million. The largest advertisers have already become interested in this trend. For example, Tvigle Media conducts advertising campaigns for clients such as: Unilever, Nokia, Sony Ericsson, Philip Morris, Red Bull, BeeLine and other major brands.
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Arsen Revazov, Chairman of the Board of Directors of IMHO VI: “Over the past two years, video formats have become increasingly popular among our largest advertisers. Most of the sites included in the IMHO VI pool place video advertisements: “Playbill”, “Kommersant”, “Rambler”, “Vesti”, etc. We hope that cooperation with Tvigle.ru will allow us to further develop this area. The future of online media advertising is video. And this future is already coming. ”
“The current market situation has only accelerated the transition of large market players to new promising advertising formats and, of course, to video advertising on the Internet. This type of promotion is unobtrusive - the video is broadcast at the user's request and, if desired, can lead it to the advertiser's site, ”said Egor Yakovlev, CEO of Tvigle Media.
Tvigle.ru is a major entertainment video portal with absolutely legal and high-quality content. On the day, the site is visited by 100 thousand unique users who view more than 6 million videos per month. The collaboration between Tvigle Media and IMHO is logical, since the agency does not sell advertisements in unlicensed or pirated videos.
Demand for video advertising in RuNet is growing rapidly. Thus, according to experts, this year this segment of the market will grow by 80% compared to the past and will amount to about $ 5 million. The largest advertisers have already become interested in this trend. For example, Tvigle Media conducts advertising campaigns for clients such as: Unilever, Nokia, Sony Ericsson, Philip Morris, Red Bull, BeeLine and other major brands.
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Arsen Revazov, Chairman of the Board of Directors of IMHO VI: “Over the past two years, video formats have become increasingly popular among our largest advertisers. Most of the sites included in the IMHO VI pool place video advertisements: “Playbill”, “Kommersant”, “Rambler”, “Vesti”, etc. We hope that cooperation with Tvigle.ru will allow us to further develop this area. The future of online media advertising is video. And this future is already coming. ”
“The current market situation has only accelerated the transition of large market players to new promising advertising formats and, of course, to video advertising on the Internet. This type of promotion is unobtrusive - the video is broadcast at the user's request and, if desired, can lead it to the advertiser's site, ”said Egor Yakovlev, CEO of Tvigle Media.
Source: https://habr.com/ru/post/66105/
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