Zune sales in the US are very low.
So, only yesterday a new media player appeared on the shelves, and an unenviable fate was predicted to him.
Microsoft certainly states “We understand that our investment will pay off only in a few years,” but still nobody expected such low sales. Most analysts (and Aplle fans in Habré) predict, not without reason, that the situation will not change during the Christmas sales period. Of course, many shoppers in stores are interested in the new product, they really like the big screen and wi-fi, but the Zune is heavier and more of a similar ipod, and most importantly, the Zune is not an ipod. But at the same time, those who bought the player from Microsoft are basically just because it isn’t just an ipod, these are people who said that "I like the ipod, I’m tired of the fact that all of the ipods will be different." But this does not save, the marketing company apple in this direction in the United States over the past few years has been so active and successful that the ordinary American mp3 player is associated only with the ipod, plus the apple does everything possible for the ipod to become necessary and convenient in everyday life , now even in airplanes .
But we are optimists and we will believe in the victory of the Redmont giant it =))
References:
Zune Sales Slow In Its First Day
And more arguments for fans of ipod (not for me =)) Why Microsoft's Zune can't dent Apple's iPod
upd: There are a few (quite a bit) more encouraging results: Zune Sales No Sellout - in the Amazon.com online store, the Zune sales player at6 (upd: 8th) place, behind the iPod and iPod Nano.
Microsoft certainly states “We understand that our investment will pay off only in a few years,” but still nobody expected such low sales. Most analysts (and Aplle fans in Habré) predict, not without reason, that the situation will not change during the Christmas sales period. Of course, many shoppers in stores are interested in the new product, they really like the big screen and wi-fi, but the Zune is heavier and more of a similar ipod, and most importantly, the Zune is not an ipod. But at the same time, those who bought the player from Microsoft are basically just because it isn’t just an ipod, these are people who said that "I like the ipod, I’m tired of the fact that all of the ipods will be different." But this does not save, the marketing company apple in this direction in the United States over the past few years has been so active and successful that the ordinary American mp3 player is associated only with the ipod, plus the apple does everything possible for the ipod to become necessary and convenient in everyday life , now even in airplanes .
But we are optimists and we will believe in the victory of the Redmont giant it =))
References:
Zune Sales Slow In Its First Day
And more arguments for fans of ipod (not for me =)) Why Microsoft's Zune can't dent Apple's iPod
upd: There are a few (quite a bit) more encouraging results: Zune Sales No Sellout - in the Amazon.com online store, the Zune sales player at
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Source: https://habr.com/ru/post/659/
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