HP Logo Evolution

The Internet is flooded with posts about how the logos of the most famous brands have changed over time. See, for example, here - agree, very entertaining.



And I must say that I was always saddened by the absence of the HP logo in these extensive lists. Gathering my strength, I launched my hands into the internal archives of the company, and now I can finally correct this injustice.



So, here is our story:

1939
	Over the years since the release of the first product of the company (the sound frequency generator that Walt Disney used to create the fantasy cartoon) to the end of the 60s, HP used two equal logos. The first, consisting of simple lines, was easy to apply to the metal housings of various equipment. And the second one looked good in printed materials.
1967
	HP has already firmly established in Europe and during the 60's and 70's. opened offices and production in dozens of countries outside the United States. Including, in 1969, in the USSR. The new time required a new image, and all documents were marked with a new “light” logo.
1968
	In parallel with the previous logo for the labeling of products was introduced this logo, which has not changed to our time. Fill colors of the logo could vary.
1979
	For greater brand uniformity, the old “lightweight” logo has been replaced. With such a logo, the first PCs and HP desktop printers began to be produced.
1988
	In the late 80s, the HP brand underwent what is called a restyling - slight changes in proportions and font replacement.
1999
	The legendary Carly Fiorina came up with a note of the innovative focus of HP in the logo itself. So the word invent appeared in it. This logo was used for the whole range of the company's products (in 1999, medical and measuring equipment were excluded from it - this part of the business was separated into a separate company, Agilent).
2008
	Most recently, the logo was again divided. The “classic” rectangular was used in all corporate-wide materials and in a group of technological solutions. A round logo marked all personal devices and printing equipment.
2009
	But now the company has again come to one single logo, uniting dozens of divisions that produce the widest range of products and services.

As you can see, the story did not so much change the original version. Probably because over the past 70 years, the mood in the company, which was laid down by our founders, has almost not changed. And, you know, this is good.