HP creates a “print engine” for the web
The dream of a paperless office for many years broke about the archaic thinking of people who stubbornly preferred to print documents instead of reading them from the screen. Now, as the “kids of the digital age” mature and the popularity of Web 2.0 services grows, the number of paper prints is finally starting to decline. Printer makers are sounding the alarm.
Nowadays, only 20% of home printouts are created from Microsoft Word, while more than half of the printouts are web pages, email, and other Internet-related activity. Hewlett-Packard is seriously concerned about the emerging trend of Web 2.0 and is going to restructure the strategy of releasing new models of printers.
The cause of concern is that websites are becoming more complex (Web 2.0), and users spend more and more time online. Accordingly, they have no need to print something . Many modern teenagers absolutely sincerely do not understand why they even need to make a “hard copy”, if all the information is always at the click of a mouse.
In such a situation, something must be done, and urgently.
')
The print division of Hewlett-Packard, which last year brought 30% of the company's $ 91.7 billion in revenue, was the first to openly announce a new Internet strategy. For this purpose, it is planned to support in every way the development of online photo services, photo galleries and blogs - everything that can be printed. But most importantly: Hewlett-Packard will promote new printing standards to make web pages look beautiful on paper, not like now.
It is for this reason that the small company Tabblo, which created the original technology of reformatting web pages before printing, was bought recently so that text and graphic elements fit harmoniously on A4 sheet. Now, HP wants to make this technology standard for the Internet, like Adobe Flash and Reader or Java. Tabblo technology should be a real “print engine” for the web.
How to get Internet users to print is a question worth tens of billions of dollars. In order to better understand the interests of modern users, the president of the HP printing division, a veteran of the printing industry with 30 years of experience, even began to study blogs himself, which he solemnly told his staff at the last meeting.
via New York Times
Nowadays, only 20% of home printouts are created from Microsoft Word, while more than half of the printouts are web pages, email, and other Internet-related activity. Hewlett-Packard is seriously concerned about the emerging trend of Web 2.0 and is going to restructure the strategy of releasing new models of printers.
The cause of concern is that websites are becoming more complex (Web 2.0), and users spend more and more time online. Accordingly, they have no need to print something . Many modern teenagers absolutely sincerely do not understand why they even need to make a “hard copy”, if all the information is always at the click of a mouse.
In such a situation, something must be done, and urgently.
')
The print division of Hewlett-Packard, which last year brought 30% of the company's $ 91.7 billion in revenue, was the first to openly announce a new Internet strategy. For this purpose, it is planned to support in every way the development of online photo services, photo galleries and blogs - everything that can be printed. But most importantly: Hewlett-Packard will promote new printing standards to make web pages look beautiful on paper, not like now.
It is for this reason that the small company Tabblo, which created the original technology of reformatting web pages before printing, was bought recently so that text and graphic elements fit harmoniously on A4 sheet. Now, HP wants to make this technology standard for the Internet, like Adobe Flash and Reader or Java. Tabblo technology should be a real “print engine” for the web.
How to get Internet users to print is a question worth tens of billions of dollars. In order to better understand the interests of modern users, the president of the HP printing division, a veteran of the printing industry with 30 years of experience, even began to study blogs himself, which he solemnly told his staff at the last meeting.
via New York Times
Source: https://habr.com/ru/post/6571/
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