Published deal with Yahoo!

As expected, an official press release appeared on the Microsoft website today, which provides information on the deal with Yahoo! in the search area. Key contract positions are as follows:



* The contract is for 10 years;

* Microsoft gets exclusive license to use Yahoo! in the search area;

* Bing becomes the exclusive search engine for Yahoo sites !;

* Yahoo! becomes the exclusive representative of the partnership to work with premium advertisers. Advertising will be served through the Microsoft AdCenter;

* Both companies will continue to maintain their own advertising tools and advertising business;

* Yahoo! will create a custom view for the search results, even though it will be based on the Bing mechanism;

* Microsoft will reimburse Yahoo! for traffic networks Yahoo! for all resources;

* Yahoo! continue to support existing search partnerships;

* Microsoft guarantees Yahoo! a certain income from each search in the first 18 months for each sale in any country;

* full implementation of partnerships is expected in two years.



PS: some personal thoughts:

* Yahoo! does not receive any "money ships" about which it was dealt with the takeover, Yahoo! in general, it does not immediately receive money, although the company seems to be guaranteed a profit;

* MS gets visitors to Yahoo! It’s hard to say how important they are, but considering that they don’t cost Microsoft anything, this is a good deal;

* This transaction is a regular partnership agreement. There is no takeover; there is no sale of parts of the company;

* Yahoo! and Microsoft are becoming strategic partners on the Internet. This can affect not only the search business. Analytical mode off.

')

PPS: Yahoo! collapsed at 9.12% at the opening of trading.