Project Locast. Plus a hyper-local media business model
In the era of personal media, we step by leaps and bounds. The MIT Mobile Experience Lab ( MIT Mobile Experience Lab ) has just demonstrated its Locast project.
This project is a platform that integrates web, mobile devices, location data and content. Schematic diagram can be found here . Project participants can create content, transfer it to the Internet, share it, receive professional and amateur content with or without their geographic location. You can also save the routes of your movement and use the service as a map, mark points of interest, plan routes and so on. To use the service, you can use a laptop, mobile phone or special worn device. Venice is now used as a demonstration site.
How it works? The simplest example. Register on the project, go for a walk around Venice. Suddenly, in front of a house, your phone gives you a signal that it has information. We look at the phone, read the historical background of the building, the area, review the informative video, etc. etc. You can shoot the video yourself and poison it on the Internet to admire, returning home, or friends to walk with you virtually.
This project is a visual demonstration of the evolution of traditional media from broadcasting to narrowcasting, from media to personal. In these circumstances, it is interesting to note that MIT implemented the project together with RAI New Media , the largest Italian television channel. That is, the traditional media does not go overboard with the advent of new technologies, the project clearly demonstrates the possibility of using the accumulated content. Now the video production of the channel is used along with custom content.
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When I saw Locast in action, I had a business model for media using LBS (location based services), UGC (user generated content) and foreign distribution channels, and also under the sauce of citizen journalism.
If qik.com somehow learns how to transmit the coordinates of a filming location, then you can link them to Google maps (or Yandex, or something else), and here’s an analogue of Locast or a ready-made hyperlocal media recipe, which is now gaining momentum. It only remains to gather an audience in a heap and organize a mechanism of social interaction. And for this you can use ready-made networks and mechanisms. For example, API and base Vkontakte. Now give people the opportunity to place ads and announcements on your site and collectpercentages of cream. :)
PS If you think this business model is too light or too beautiful to be working, do not minus karma, just go and read articles from my blog. If you have a real desire to implement this model, write to me in PM.
This project is a platform that integrates web, mobile devices, location data and content. Schematic diagram can be found here . Project participants can create content, transfer it to the Internet, share it, receive professional and amateur content with or without their geographic location. You can also save the routes of your movement and use the service as a map, mark points of interest, plan routes and so on. To use the service, you can use a laptop, mobile phone or special worn device. Venice is now used as a demonstration site.
How it works? The simplest example. Register on the project, go for a walk around Venice. Suddenly, in front of a house, your phone gives you a signal that it has information. We look at the phone, read the historical background of the building, the area, review the informative video, etc. etc. You can shoot the video yourself and poison it on the Internet to admire, returning home, or friends to walk with you virtually.
This project is a visual demonstration of the evolution of traditional media from broadcasting to narrowcasting, from media to personal. In these circumstances, it is interesting to note that MIT implemented the project together with RAI New Media , the largest Italian television channel. That is, the traditional media does not go overboard with the advent of new technologies, the project clearly demonstrates the possibility of using the accumulated content. Now the video production of the channel is used along with custom content.
')
When I saw Locast in action, I had a business model for media using LBS (location based services), UGC (user generated content) and foreign distribution channels, and also under the sauce of citizen journalism.
If qik.com somehow learns how to transmit the coordinates of a filming location, then you can link them to Google maps (or Yandex, or something else), and here’s an analogue of Locast or a ready-made hyperlocal media recipe, which is now gaining momentum. It only remains to gather an audience in a heap and organize a mechanism of social interaction. And for this you can use ready-made networks and mechanisms. For example, API and base Vkontakte. Now give people the opportunity to place ads and announcements on your site and collect
PS If you think this business model is too light or too beautiful to be working, do not minus karma, just go and read articles from my blog. If you have a real desire to implement this model, write to me in PM.
Source: https://habr.com/ru/post/65332/
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