Analysis of traffic sources using Rambler Top100
Watching where people come from to your site is interesting and fairly easy, but quickly annoying. More useful and difficult - to understand what kind of people and why they come to your site. Common sense and the three reports Rambler TOP100 will help to understand this. For you - to act.
The usual “ External Links ” report is a list of sites from which the transition was made to yours, drill down to exact addresses (i.e., with CGI parameters).
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We look at the list, asking ourselves the question: "Who are all these people?".
We note with satisfaction that the fifth part (direct, direct transitions) is our established audience. We make sure that this indicator does not fall in absolute values.
Transitions from our own projects will be omitted, we know this audience. It should be noted that twenty-five percent is a transition from internal promo-blocks, which means they are caught by a successful headline. A good headline is our all.
Transitions from search engines - these are the ones we need. True, we are not sure about the loyalty of these people. We publish something demanded. What exactly will see later.
The most desired users are those who came on the recommendations, that is, on links to us from other sites, from mail, etc. Here it is worth counting on both greater loyalty and greater trust. Habrahabr, mail.ru, mail, vkontakte, guitar players forum is our “word of mouth”. There are few, but last but not least, this is our future.
Total : 19% of direct transitions - the most valuable thing we have now is good. 77% - came to our headlines, also good, but we admit that we can’t count on the loyalty of these people. 0.7% - came from search engines, a little. We need more such people and we need to work on it. 3.3% - Long Tail , referrals, regarded as recommendations. Good. But I want the tail farther. Have you already thought about KPI for the main editor?
A cheap and useful way to understand why people come to a site is to get acquainted with the context in which they put links to your site. We dive into the “External links” report to the full URL, click on the icon
, read and think about the editorial policy of our site. "... probably need to stop with these hihanks and provocations like?"
On the other hand, search queries will help understand the expectations of readers and match them with the actual content of the site. Bonus for attention - a sober look at the value of search engines as a source of audience. See the report " Search queries " with filtering by search engines.
In our case, Google “hits” more precisely Yandex: 10 requests from the TOP20 against 6 exactly fall into the subject of publications. We compare search results, for example, at the request of “ purchases on foreign sites, ” we understand that we will not receive traffic without a budget for links in Yandex.
We think which requests from those that were “by” are relevant to the site and are working on the content. And we are thinking how to reduce the search visibility of the site for queries that are truly “by”. After all, we don’t need just traffic - just a loss of money, whatever one may say.
Conducted advertising campaigns provide another assessment of the needs of the audience. We put Openstat tags or Google Analytics tags, see the report “ Advertising campaigns ”.
Nice to know that you are attractive for sexy fashionistas. We strengthen this direction.
Total : we make adjustments to the editorial policy, information architecture and software of the site, focusing on increasing the audience, whose interests correspond to our goals, and reducing the random audience.
The described reports are available only to owners of sites registered in Rambler Top100 .
Who
The usual “ External Links ” report is a list of sites from which the transition was made to yours, drill down to exact addresses (i.e., with CGI parameters).
')
We look at the list, asking ourselves the question: "Who are all these people?".
We note with satisfaction that the fifth part (direct, direct transitions) is our established audience. We make sure that this indicator does not fall in absolute values.
Transitions from our own projects will be omitted, we know this audience. It should be noted that twenty-five percent is a transition from internal promo-blocks, which means they are caught by a successful headline. A good headline is our all.
Transitions from search engines - these are the ones we need. True, we are not sure about the loyalty of these people. We publish something demanded. What exactly will see later.
The most desired users are those who came on the recommendations, that is, on links to us from other sites, from mail, etc. Here it is worth counting on both greater loyalty and greater trust. Habrahabr, mail.ru, mail, vkontakte, guitar players forum is our “word of mouth”. There are few, but last but not least, this is our future.
Total : 19% of direct transitions - the most valuable thing we have now is good. 77% - came to our headlines, also good, but we admit that we can’t count on the loyalty of these people. 0.7% - came from search engines, a little. We need more such people and we need to work on it. 3.3% - Long Tail , referrals, regarded as recommendations. Good. But I want the tail farther. Have you already thought about KPI for the main editor?
What for
A cheap and useful way to understand why people come to a site is to get acquainted with the context in which they put links to your site. We dive into the “External links” report to the full URL, click on the icon
, read and think about the editorial policy of our site. "... probably need to stop with these hihanks and provocations like?"On the other hand, search queries will help understand the expectations of readers and match them with the actual content of the site. Bonus for attention - a sober look at the value of search engines as a source of audience. See the report " Search queries " with filtering by search engines.
In our case, Google “hits” more precisely Yandex: 10 requests from the TOP20 against 6 exactly fall into the subject of publications. We compare search results, for example, at the request of “ purchases on foreign sites, ” we understand that we will not receive traffic without a budget for links in Yandex.
We think which requests from those that were “by” are relevant to the site and are working on the content. And we are thinking how to reduce the search visibility of the site for queries that are truly “by”. After all, we don’t need just traffic - just a loss of money, whatever one may say.
Conducted advertising campaigns provide another assessment of the needs of the audience. We put Openstat tags or Google Analytics tags, see the report “ Advertising campaigns ”.
Nice to know that you are attractive for sexy fashionistas. We strengthen this direction.
Total : we make adjustments to the editorial policy, information architecture and software of the site, focusing on increasing the audience, whose interests correspond to our goals, and reducing the random audience.
Nuances
The described reports are available only to owners of sites registered in Rambler Top100 .
Source: https://habr.com/ru/post/65328/
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