iPhone applications in social networks

As you know, in the famous AppleStore already more than 50,000 applications and the user
you have to spend a lot of time choosing interesting things. This is very much like watching.
the issuance of search engines, where the user's patience is enough for an average of a couple of pages.

In this regard, the competition between developers has noticeably intensified and they
continuously looking for a way out of this situation. For example, you can promote your website about
application, order articles on thematic sites - in general, everything that usually
engaged in SEO.

But all this is incomparable in efficiency with the promotion in social networks.
Although many social networks have implemented API applications, but only now they have come
to understand the need to introduce viral marketing tools for them.
')
How to use it effectively and how to integrate
iPhone application in a social network can be found in this article.

Define the terms

Excerpt from the Vikirny marketing article wikipedia:
Virus Marketing - Marketing Technique Using Existing
social networks to increase brand / product / service awareness.
The social network user spreads the message through his social circle,
and those in this group spread it further. With this information
perceived not as advertising, but rather as leisure and entertainment.
Almost every third who received an interesting message forwards
to his friend

How to do it

First, implement this technique without the support of the social network,
almost impossible. At the very least, need the ability to report
friends about an interesting application that means only openSocial to do
can not. There is no way to do without the built-in notification subsystem.
Such a subsystem is already in vkontakte.ru in the form of a link "Invite friends"
over frame application. The rest of the social networks, too, I hope
catch up after the publication of this article :)


You can also limit the application itself:


Secondly, you need to integrate the iPhone application into a social network.
On the site opensocial.org you can find the Client Libraries section, and
OpenSocial Objective-C Client Library , where you can download the source
under the link opensocial-objc-client-1.0.tar .

Based on these sources, you can write an adapted version of the API.
for vkontakte or other social networks that do not support OpenSocial.

What's next?

According to the authors of the site TechCrunch, online games in social networks -
more profitable business than the social networks themselves .

We write iPhone application, then we spread in a social network, and begins
work as a virus flow of invitations that will grow linear first
(users are familiar with the application), and then exponentially (if it is all
liked). As a result of growth exponentially, most users
at least learns about the existence of this application, which was our goal.

Popular applications are relatively easy to monetize,
for example, in "in contact" you can get votes, which then
can be converted to electronic money, but can also be used
paid SMS or tagged advertising. Features of the
iPhone allows you to continuously be in a social network
which gives new opportunities for creativity.

If you're interested, I can write, after releases, about specific
examples of applications, now in the development of at least 3.