Startup Idea: Personalized Advertising Network
The idea of advertising personalization certainly lies on the surface, but today it is widely distributed only in printed advertising materials - all sorts of advertising letters, etc.
If you think about it, any site that has a community, i.e. personal page or user account - blogs, social networks, online stores have access to a large amount of user information.
First of all, of course, Name / surname and age. But there are also statistical data - for example, interests in a profile, the number of orders per month, interest in certain topics (by the number of comments or the number of pluses / minuses).
All this is mixed up in the text or visual of the advertisement will be a powerful taggertiy "hook", which will increase at times the perceptibility and response.
And there will be no need to encroach on personal data, the variable% username% is always present as soon as you are logged in, you just need to put it in a flash banner or in a ready contextual block.
In short, an idea is a service that works with personalized advertisements: text and graphic,
and correspondingly with spares providing location and user data.
The obvious advantage is that we will always work with loyal users - those who are logged in and fill out the profile. The obvious disadvantage is that you will need to think through how the ad will appear without% username% - in the worst case, there are 2 options.
')
And examples known to me - sometimes I meet personalized banners on mail.ru, read about myspace, and the yahoo network, the same is also in Google’s plans, if I'm not mistaken.
PS Unfortunately, there is not enough karma while being transferred to “Startups”.
If you think about it, any site that has a community, i.e. personal page or user account - blogs, social networks, online stores have access to a large amount of user information.
First of all, of course, Name / surname and age. But there are also statistical data - for example, interests in a profile, the number of orders per month, interest in certain topics (by the number of comments or the number of pluses / minuses).
All this is mixed up in the text or visual of the advertisement will be a powerful taggertiy "hook", which will increase at times the perceptibility and response.
And there will be no need to encroach on personal data, the variable% username% is always present as soon as you are logged in, you just need to put it in a flash banner or in a ready contextual block.
In short, an idea is a service that works with personalized advertisements: text and graphic,
and correspondingly with spares providing location and user data.
The obvious advantage is that we will always work with loyal users - those who are logged in and fill out the profile. The obvious disadvantage is that you will need to think through how the ad will appear without% username% - in the worst case, there are 2 options.
')
And examples known to me - sometimes I meet personalized banners on mail.ru, read about myspace, and the yahoo network, the same is also in Google’s plans, if I'm not mistaken.
PS Unfortunately, there is not enough karma while being transferred to “Startups”.
Source: https://habr.com/ru/post/65281/
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