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expensive and cheap

After reading the comments on a pair of topics, for some reason I wanted to draw the attention of the public, but the fact that it is incorrect to use the words “expensive” and “cheap”. Especially taking it out of context. Especially comparing different things. Especially speaking about business.

Tell me 100 dollars - is it expensive or cheap? And 1,000,000 euros?

So, it’s banality, which, apparently due to its banality, is not clear to everyone: there are no words “expensive” and “cheap” in business, there are words “effectively” and “inefficiently”. And only through the prism of these words can any action in business be considered.

To spend 100 bucks on any stray, just because it is cheap - is unacceptable for a business. If the acquisition is ineffective, spending even a dollar on it makes no sense. And not to spend 100,000 on an effective thing just because it is expensive is also unacceptable.
')
In business, everything has to go to money. Money is the blood of business. And if the organization is not guided only by material interests, I would not work in such an organization. And I don’t need to talk about “team spirit”, “social responsibility” and other high matters - they are used by business, just because they are effective, and as a result they reduce costs (that is, increase profits).

A phone can cost $ 2000 because if it increases the efficiency of a couple of managers by at least ten percent (and with the right approach, a 10% increase in labor productivity is not the upper limit), then in less than a year, it will pay off and make a profit. Internet portal can cost 160,000 dollars. Just a domain name can cost a million because it will bring two (the figure can be replaced with a more pleasant one for your eye).

No need to speak in terms of "expensive" and "cheap" comparing the two big differences. No need to compare a netbook and a laptop business series - the laptop will cost more, but the tasks for which it was created can be solved more effectively with it. You also do not have the idea to compare the Audi A8, not even with the VAZ 2105, but with the Audi TT?

It seems to me that if we begin to communicate in terms of efficiency, then it will become much easier for us to work. Expensive and cheap - they are from the category of psychological barriers, and working with complex people is extremely unpleasant :)

Topics, more precisely komenty to them, which pushed to write it all:
habrahabr.ru/blogs/voip/65054
habrahabr.ru/blogs/startup/64977

ps by itself, all of the above applies only to the professional part of our life, but it applies to personal

Source: https://habr.com/ru/post/65247/


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