As a result of the joint work of the creative duet of type designers Pierre & Damien and the virtuoso duo racer Stef van Campenhoudt and the car Toyota iQ, a new font was born.
Using a combination of motion capture and aerobatics on the Toyota iQ, they got the Toyota iQ font.
Creativity belongs to the agency Happiness-Brussels, the software specifically for the project developed a master of interactive art Zachary Lieberman. New font Toyota iQ can be downloaded on the campaign website . See the process of creating a font and photo from the working platform. ')