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From Toyota IQ made the font

As a result of the joint work of the creative duet of type designers Pierre & Damien and the virtuoso duo racer Stef van Campenhoudt and the car Toyota iQ, a new font was born.

Using a combination of motion capture and aerobatics on the Toyota iQ, they got the Toyota iQ font.

Creativity belongs to the agency Happiness-Brussels, the software specifically for the project developed a master of interactive art Zachary Lieberman.

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New font Toyota iQ can be downloaded on the campaign website . See the process of creating a font and photo from the working platform.
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Source: https://habr.com/ru/post/65204/


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