On the basis of Youtube made the world's first interactive advertising from the first person
In this quest, every YouTube visitor can build a logical chain of events himself and either go to jail or to a party.
London police launched the Drop The Weapons online campaign, which is trying to convince young people in London not to carry any weapons with them on the streets. Because anyway, it won't end well. An interactive campaign consisting of several clips, linked together in chains, invites the audience to independently choose further actions by the heroes, through whose eyes the viewer looks at what is happening.
The viewer is involved in this game with the consequences of the first roller, where it is necessary to make the first choice: to take or not to take the kitchen knife to the street, where the hero's name is friends. And this is not the only time when it is necessary to decide in favor of or against weapons, because the situation in the non-tourist quarters of London is such that there are too many weapons, both cold and firearms, on the streets of young people. In this connection, the city authorities have launched campaigns calling for the abandonment of cold weapons for the third year: “Wear a knife and be ridiculous,” “Wear a knife, and it will be easier for a criminal to kill you,” “Wear a knife, and the consequences will be.”
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Each option in this year’s campaign entails a whole story, but the knife version ends badly anyway.
The campaign runs under the slogan "Choose another ending."
Start video (make a selection at the end):
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PS
Thank you Semenov who made up the full “passage” of the video.
Disassembled the entire story on the shelves.
simplo.livejournal.com/14021.html
London police launched the Drop The Weapons online campaign, which is trying to convince young people in London not to carry any weapons with them on the streets. Because anyway, it won't end well. An interactive campaign consisting of several clips, linked together in chains, invites the audience to independently choose further actions by the heroes, through whose eyes the viewer looks at what is happening.
The viewer is involved in this game with the consequences of the first roller, where it is necessary to make the first choice: to take or not to take the kitchen knife to the street, where the hero's name is friends. And this is not the only time when it is necessary to decide in favor of or against weapons, because the situation in the non-tourist quarters of London is such that there are too many weapons, both cold and firearms, on the streets of young people. In this connection, the city authorities have launched campaigns calling for the abandonment of cold weapons for the third year: “Wear a knife and be ridiculous,” “Wear a knife, and it will be easier for a criminal to kill you,” “Wear a knife, and the consequences will be.”
')
Each option in this year’s campaign entails a whole story, but the knife version ends badly anyway.
The campaign runs under the slogan "Choose another ending."
Start video (make a selection at the end):
=======
PS
Thank you Semenov who made up the full “passage” of the video.
Disassembled the entire story on the shelves.
simplo.livejournal.com/14021.html
Source: https://habr.com/ru/post/64520/
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