The designer of tariff plans for hosting is unprofitable

Some time ago I thought that the designer of individual tariff plans for hosting is a useful feature. And even in the order of interest, I designed a possible implementation.
However, as the experience of Resellerclub.com ( Directi business) has shown, the variety of choice only hinders the potential buyer. A week ago, the company sent a reseller a letter explaining the reasons for rejecting such functionality.

• The large choice of options led customers to have a poor understanding of the ordering process. Our study showed that some buyers who placed an order did not complete it due to the presence of many options to choose from.
• Resellers considered that the hosting package pricing model for the price of several parameters is difficult, and it takes more time to set up. Some of the resellers did not perceive such a model at all due to the widespread use of a simpler model of predefined tariff plans.
• The entire hosting industry is usually based on 3-4 tariff plans, and for buyers and resellers it is like an axiom. The support of our tariff plan designer poured into a more complex code and price structure, and did not allow us to offer price reduction mechanisms, discount coupons and promotional programs. Every time we changed the prices for any of the hosting components, the resellers had to revise and reconfigure their prices. This is a complex process in which it was easy to make a mistake in determining the price. With this implementation, we were not able to launch new promotional programs. This will change with the introduction of the new structure, we will be able to quickly launch several promotional programs at once.