Google ranking factors summary table

Probably you have already read a report discussing the ranking factors of the Google search algorithm, posted on www.seomoz.org , the announcement of which was given in the next habratopik . Of course, they didn’t come up with anything particularly new, but it’s still interesting to look again at these factors, ranked based on the opinions of reputable people. I put all the factors in one table, giving them my translation.







Color selection of lines depending on the importance of factors accepted by experts

• red - special importance
  
  yellow - high importance
  
  green - medium importance
  
  gray - minor importance
  
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  The sign (!) Marks the factors, in the significance of which the experts reached an almost complete consensus. A badge of (?) - factors received rather controversial estimates.
  
  
  
  

  Categories of Factors Ranking Factors

  Keywords Keywords in title tag (!)

  Content Keywords Linking content with keywords (thematic analysis) Keywords in the h1 tag

  Keywords in domain name Keywords in the page url Keywords in tags h2 , h3 ... Keywords in alt and title attributes of tags (!) Keywords in tags b, strong Keywords in meta description tag

  Keywords in the meta keywords (!) Tag

  Page Attributes Link popularity page without internal links (!)

  The quality and relevance of outgoing links Page age Size of text to be indexed