Experimenting the creation of a trend of memory

Hi% username%, do you want to form the Internet environment yourself?

Has anyone ever thought how such trends appear as Bear Bear or lol
or about how to penetrate sub culture.
A pretext to conduct a small analytical experiment ...
the essence of the experiment to try to introduce in the Internet slang new word ZU
what it means and when to use it will be found out during the experiment :)
The purpose of the experiment is to prove in practice that the formation of an Internet trend is a controlled (partially controlled) process.
If this is interesting, then it is ready to take on the tracking of developments and weekly reports here.
What you need to join the experiment?
yes not that difficult just in the next dialogue in the messenger try to answer "memory"
how will such a dialogue develop

- say Habr is not the same ...
- memory
- what zu?
- ZUU
- I do not understand you ...
- ZUUU

In the comments accepted proposals for the promotion of the trend of memory