To hell with your site! Must use other sites

Despite the widespread misconception of media companies that content should be distributed independently, rather than using existing channels, from time to time sensible attempts to do business correctly flash.
Here Vadim Lavrusyk writes that NewsCloud from Seattle received a grant to research how young people spread the news, and made three apps for three newspapers: Hot Dish , Minnesota Daily , Seattle In: Site . What's so interesting about it? Yes, the beauty is that these are facebook applications. That is, the newspapers, instead of foolishly pushing the news from their storefronts, took and finally went to the people, more precisely to the social network. Instead of wrangling over their stall, they finally used other people's distribution channels.
Applications, as it is written, have all the necessary pribludy - mechanisms of export to their tape, comments, encouraging prizes, etc. If the statistics were still published, it would be absolutely good. But in any case, the step by MSM is correct.
What am I waiting for, so when will this start in Russia? So far, the largest players are still fighting to attract traffic to their site. Idiots