Unsuccessful social network launch experience

Yaroslav Greshilov shares the experience of the FAILED launch of the ILoveCinema social network.

“Thesis one: if you need mass attendance, create services, and not
community. Building a community is a long and hard work that
does not bring large dividends.

We started with community and communication services, with the result that
won as accomplices, but greatly lost in quantity.
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In our case it should have been a personal film collection, automatic
recommendations and personal poster.

The thesis of the second: start small. Design the basic service that
will be the most popular among your audience, and start first
it, and then develop the project and add new functionality to it. we
at the time of starting the project they did not understand this, Getting Real did not
read and designed such a colossus in which all possible
useful social (and not only) services for moviegoers.

We spent a huge amount of time solving tasks that are not
are critical for recruiting an audience. ”