The US Securities and Exchange Commission (SEC) is investigating Apple’s health claims from CEO Steve Jobs. SEC suspects that Apple management has been manipulating the company's stock quotes for many years in this way. In Russia, there were only two similar cases - the “doctor” to Zyuzin from MECHEL caused by Prime Minister Putin and the alleged “death” of President Tatarstan Shaimiev, which brought Tatneft's shares down. writes bfm.ru
Personally, I would not be surprised at such a marketing move. Moreover, I consider him a genius.
ps I am not a fan of apples, but I use some of their devices with great pleasure :)